challenges that companies face during market segmentation
Response
Hi,
It is an excellent reaction to the assignment. The identification of challenges that companies face during market segmentation is an excellent response to the question. Market definition is a significant aspect of segmentation, the first step of segmentation. Some consideration should go to addressing the challenges of segmentation that a business encounters as it defines its market before creating consumer groups. However, the inclusion of the strategy to overcome the obstacle is a proper thing to do because such interventions differ with constraints and complexities. The plan of overcoming the challenge of creating profiles is not clearly stated. Also, consider revising the third challenge about attractiveness. The correct point should depict the convenience, efficacy, and appropriateness of the marketing strategy to the segment. Besides, that same point might still refer to market definition. The procedure for addressing the last challenge about choosing target markets is not included. All the problems described relate to market definition. Further exploration might reveal more