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Communicating with Blogs and Microblogs

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Communicating with Blogs and Microblogs

Corporate Blogs

  1. Using your favorite search engine, visit several web sites of companies relevant to your career path. Look for company sites that use a blog. Select the site that you believe has the best blog.
  2. Identify the company. 

Lulu Press, Inc.

  1. Provide the URL for the company blog

https://blog.lulu.com/

  1. Explain how this company uses the blog to communicate.

Lulu blog primarily has streamlined communication by offering valuable information related to self-publishing to its users. The blog also promotes the company by talking about their products and services. Lulu blog allows customers to interact with the team through the comment dashboard. The commenting section enables the organization to put customers’ needs as a priority in improving its service quality.

  1. Identify the most important element or feature of this blog.

The most important element on the lulu blog is its ability for customers to comment on the information about the products of the companies.  Educating and creating awareness to their customers is also an important aspect that shows how the corporate educates its consumers on how to keep safe in cases of epidemics such as the Covid-19, and it also shows their health and safety concerns on their customers and prospects clients.

Microblogs

If you have a Twitter account, then you have used microblogs. If you are new to Twitter, set up a Twitter account on one of your devices. Provide your Twitter ID. What one person and one company would you choose to follow? Explain your choice.

@I_am_Craig is my twitter account ID, and the one company that I will follow is Price Water Coopers, because am a student in the field of accountancy and management hence interacting with the team through their post on the twitter account is an opportunity for me to diversify and learn new trends in the field of accountancy and management. Besides, the one person that I will follow is Bill Gate founder of Microsoft corporation. Bill Gates is a good mentor in the field of management and leadership skills. His tweets on management will positively  impact my approach on disasters facing businesses, management and leadership skills.

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