Dental Hygiene Rhetoric Analysis
Introduction
The rhetoric analysis explores how three different sources appeal to audiences to achieve their purpose and convey the message. Therefore, the authors take significant pains in the calculation of their argument with emotion and pathos and different dimensional capabilities he/she thinks will persuade the readers to readers to grab their attention. The article may employ an authoritative, humorous, and entertaining tone style depending on the intended audience. Each piece uses different rhetoric strategies to back up the pathos appeals.
The Nazis’ Forgotten Anti-Smoking Campaign Article
In early 1900, smoking became common due to the mass production of the cigarettes sold to the soldiers. With time, people realized a strong correlation between smoking and dental decay, and despite smoking being regarded as harmful to one’s health, individuals did not frown it. The article focuses on the advertisement of particular brands that do not cause significant harm as compared with other cigarette brands (Hamilton, n.p.). The announcement credibility has dentist backing, followed by a sequence of logical questions raised due to the colors used during the advertisement. Even though the logicality of the items, they stem in particular colors used in the background. These emotions led to the questioning of the general use of cigarettes and the importance of specific brands. The article explores smoking medical problems and the holding of anti-smoking campaigns. Nazi Germany campaigns led to the economic deterioration of key cigarette companies, and the failure to sell cigarettes imposed job insecurity. The Viceroy Company established a new product to lure new customers and sustain the order ones (Hamilton, n.p.). Therefore, the advertisement team creatively presented their cigarette product without proving the health benefits of cigarettes.
The advertisement resulted in the introduction of the filters with the presence of a dentist. At the same time, the audience had to believe the new product due to the dentist’s recommendation, and the logical framework led to high cigarette sales for the company. The introduction of the revolutionary cigarette with dentist approval made the customers shift from other companies that sold the same filtered products. The filter only prevented tobacco from entering the mouth (Hamilton, n.p.). The new cigarette had teeth benefits and fit for competition. The credibility and public mass through dentist recommendations removed building blocks and made the viewers more comfortable; thus, customers sucking into the sales pitch of the company. The advertisement focuses on the audience’s health. The new filter and a dentist spearheads the healthy benefits of the product as compared to others (Hamilton, n.p.). Customers have trust in public media, and the company used the public faith against them.
The company uses pathos. The use of the red background of the ad makes the customers anxious since it depicts love. The customers learn more about the new filters with minimal evidence conclusions. The announcement also has a white canvas for purity with blue lettering. The blue words come from an authentic person to showcase tranquility and kindness (Hamilton, n.p.). The dentist comprehended the smoke struggles and attached harmful impacts, so he recommends future pain relievers and gives pleasure in the present. The prior cigarettes seem unhealthy, but new product preserves teeth. The audience tends to care about their appearance since judgments entail people dressing, action, and personal hygiene. The original product protected one’s hygiene (Hamilton, n.p.). The company used logos to make the audience to self-think and have health reflection, through ad credibility and logicality. The pathos swayed the customers to accept the product through the use of diverse colors. The ethos, logos, and pathos combination leads to influences on the audiences. The ethos dentist credibility establishment allows for a logical series of questions, and the temperament of these questions is at least partially based on the colors used in the ad (Hamilton, n.p.). The producer’s querries and answers to the audience come from a limited database and pathos feedback features.
Healthcare-associated viral and bacterial infections in dentistry Article
The authors of the article exhort a professional dentist to focus on dental hygiene as well as creating oral bacteria awareness to the reader, thus offering preventive measures. They explore diverse cross-transmitted cavities that affect cavities. The knowledge of the microorganism has lower audience attention due to few cases of cross-transmission underreported by patients, authority, and literature. Therefore, people need measures to prevent recurring, and for quality dental practice enhancement. The audience includes about the patients taking oral prevention warnings regarding the dental environment dangers. The article utilizes the authoritative tone through readable, and persuasive styles by elaborating the scientific terminologies (Laheij et al., n.p.). They use plenty of multiple examples for situation gravitas entering between reader and practitioner.
The logos exist in that they elaborate on the diverse bacteria and viruses and exemplify the mode of their contamination. The article has different segmentation that explores multiple bi-directional viruses and bacteria with individual microorganism descriptions and general considerations and conclusions. The rhetoric strategy of the cause and effect manifests itself through personal bacteria description; thus, providing research scope, and reasons for its under-reporting (Laheij et al., n.p.). Extensive utilization of dentistry terms and background of subject depicts ethos/credibility. For example, the statistical layer description of individual microorganisms and HSV-1 numerical data provision shows the transmission and effects on reliability—the explanation of how the HSV-1 causes gingivostomatitis in the oral area. The pathos showcases itself through the emphasis of urgency for striving for better dental hygiene and frequent use of the imperatives. Pathos has backing by the purpose of the exemplification, description, comparison and contrast, cause and effect analysis, and definition rhetoric strategies (Laheij et al., n.p.). For example, chickenpox acts as the VZV primary infection manifestation and how patients die due to cross-transmitted infections.
Oral care implement package Article
The article explores different rhetoric strategies like the persuasion by the use of the advertisement to get the desired audience response. The report makes the use of the three appeals to make the customers buy the Colgate commodities. A Colgate toothbrush used logos, pathos, and ethos to convince all audiences with teeth that they offer the best toothbrush (Moskovich et al., n.p.). Colgate has used the dentists to recommend and satisfy the clients on the purpose of using the Colgate toothbrushes for dental hygiene through cavity protection and elimination of bad odors. They offer the best dental products though their appealing adverts to promote clean teeth. The Colgate toothbrush showcases toothbrush positivity. The white background shows the purity of the teeth, the red color shows love, while the blue color depicts tranquility and kindness (Moskovich et al., n.p.). The toothbrush has exceptional specifications that outweigh the other products. The advertisements lure the public to gain faith in their products. The showcasing of the cause and effect analysis, report data exemplification, among different rhetoric strategies, back up the pathos appeal of the Colgate toothbrush used in the prevention of tooth decay.
Conclusion
The article Healthcare-associated viral and bacterial infections in dentistry use the artistic proofs (appeals) and have stable prewriting building analysis through the use of diverse rhetoric strategies. The authors detail multiple viruses and bacteria and exemplify their modes of transmission. The credibility demonstration is through extensive use of dentistry terms and knowledge of background subjects. The pathos showcases itself through the emphasis of urgency for striving for better dental hygiene and frequent use of the imperatives. Pathos has backing by the purpose of the exemplification, description, comparison and contrast, cause and effect analysis, and definition rhetoric strategies. It has general considerations for further research as well as conclusion remarks. The other articles, use only one rhetoric strategy, that is, advertisement, to persuade the audiences and lack dentistry terminologies.
Work cited
Hamilton, Tracy. The Nazis’ Forgotten Anti-Smoking Campaign. 2015. Accessed from https://www.theatlantic.com/health/archive/2014/07/the-nazis-forgotten-anti-smoking-campaign/373766/
Laheij, A. M. G. A., et al. “Healthcare-associated viral and bacterial infections in dentistry.” Journal of oral microbiology 4.1 (2016): 17659.
Moskovich, Robert, et al. “Oral care implement package.” U.S. Patent Application No. 29/493,762.