Differences between local and multinational public relation
Public relations in a local organization deals with the public from the same cultural background. The target audience, in this case, will be customized easily to cater to the culture of similar people. Communication is easy by the local companies since most people communicate with the same language. In multinational public relations, the public consists of many people with different cultural backgrounds. Multinational companies, therefore, must work towards developing communication that is suitable for different cultures. The companies must consider developing communications that are of different international language since the messages are meant to reach diverse peoples.
Local companies have a variety of media to use in their public communication. The companies can use even mediums such as posters and billboards. Most of their activities can be aired in the local radios and televisions since they are meant to reach people who use these forums as their source of news. For multinational companies, the management must consider the media that is internationally available (Ihedioha & Husar,2014). The international companies, therefore, only use universal media such as social media and international televisions and radio stations.
Local organizations employ people who have a touch with the local people. They use local celebrities and persons within the communities who can communicate with the simplest terms to the people. Multinational companies hire sophisticated employees who understand global economic and market trends. Most of the international organizations will prefer to hire established companies who are aware of global markets.
Local advertisement is cheap and less complicated as it involves speaking to people within a small area. The multinational institutions will mostly use the internet as it is the only source of information that reaches every corner of the world. Multinational advertisements will require a lot of funds to advertise their products. Public relations in the multinational arena must also take care of international regulations.
references
Ihedioha, E. P., & Husar, E. (2014). Public Relations Management in Large & Innovative Multinational Corporations.