Effect of covid-19 on the music industry in America
The covid-19 pandemic has brought many things to a standstill, one being the American music industry. The covid-19 being a respiratory disease, made the musicians avoid conducting the different musical shows they were doing before the covid-19 came to bring all the activities into a standstill. This is because we have all been told that the covid-19 is spreading on a very first-pace in cases where we have many overcrowded people, and looking at the music industry attracts many people who most of them are young. To avoid such huge gatherings, the government had to shut all those huge gatherings where people used to gather, and one of the vast meetings being the music industry where most of the musicians were depending. Besides that, the covid-19 has also affected the most upcoming musicians in America, and this is because most of the forthcoming musicians have to go live either on the different television or radio stations or if not that they have to go to the various shows where they can be able to showcase their talents. Rather the point that we are talking in here is that the covid- 19 has brought many musical upcoming talents into a standstill. Besides that, the covid -19 has also brought many activities in the music industry into a halt making the music industry. Most of the countries were getting the revenue from making it hard for most American states.
The covid-19 pandemic has also made the lives of many musicians hard, and this is because most of the musicians mainly depended on the music, which has been brought to a standstill. Besides that, the covid-19 pandemic has also made the lives of the musicians hard because even the most of the governments in America are not focusing on those musicians who may need the necessary support from the government instead the governments are dedicating all their resources to the covid-19 pandemic for the help in medical assistance. This has made it hard for most musicians in America because they don’t have any support at the moment because looking at the more significant music industry has been brought into a stand down.
Besides that, the covid-19 has also brought some positiveness in it where we have various innovations being carried in the music industry that we never could ever happen. Most of the musicians and the producers are working on bringing live concerts through the use of videos, which from the analysis that I have conducted it has been bringing a large of viewers than one could ever expect of in the music industry. This means that through such innovations, those upcoming musicians who cannot go to the vital congregations to showcase their talents all they need is to do is to create a live social media platform where they can be showcasing their expertise to the people. Through these innovations, the music industry has not only been engaging in the fight against the covid-19 pandemic but also created an arena where the musicians can develop their income from without going to the live shows where we have people congregating.
In the case of the advertising spend, the covid-19 due to the burn of the large congregation has affected many activities that were associating themselves with the music industry. The sectors that were associating themselves with the music industry have brought their advertising in most by half of its spending is reduced. The advertising sectors, which were some of the branches that were carrying the capital to most of the music industries in America due to the covid-19 spread, have considerably affected the music industry. This is because the music industry now cannot be able to depend on the advertising sectors, and this is because most of the shows where they were using to advertise now have been closed, affecting the considerable part of the music industry.
Besides that, we also have the working personnel in the music industries, and those are the songwriters, composers and even post-production engineers. Looking at the most music which is produced in the music industry, most of it does not require the man work personnel, and this is because this work can be done remotely. This is because the only thing is required at this sector it’s only the artistes and the necessary gadgets for him or her to be able to reach the fans. What they are only required is the necessary gadgets such as the mobile phones and the computers in order to make that they use the different platforms to reach their funs. Looking at the music industry on this way the coronavirus actually has affected a lot of people who are working in this sector and the reason why the music industry is doing this is to avoid the spread of the coronavirus. It may be a safe to avoid the spread of the coronavirus disease but looking at this way in a different perception it has highly affected the working personnel in the music industry because of them are being paid. This is a very huge hit on this industry, this is because looking at those people who depending on the music industry to get a living for their family at the current time they don’t have a place to acquire any income. Still looking at those people who had taken in courses that have the different job opportunities in the music industry sector at the current moment they are very dormant because they do not have market at the current moment due to the coronavirus pandemic. This means that looking at the sectors that have lost their jobs the music industry is among them because of the coronavirus pandemic. This is something that has never been thought of such that people who lost their jobs they now have to depend on the government for the support. In essence of avoiding such causes of loss of jobs the music industry has to embrace the situation with a different view in essence of making sure that they are not caught up with such an issue in the future to come. A way which they can make sure that they are not faced by the pandemic is by making sure that they bring in new ways such as making sure that they are working while they are still at home. By introducing such solutions this can highly help them in making sure that they avoid joblessness in the music industry which can be a good way in making sure that they are fighting such pandemics and also the jobless.
We also have another effect which the coronavirus has had on the music industry where by it has introduced the private-public support programs for those that have really been affected by the coronavirus pandemic. The music industry is among one of the largest sector that takes in a lot of income yearly this means that they gain a lot of profits. The largest music industries such as the amazon and the others have introduced an area where they are offering the necessary support to the most affected people by the coronavirus pandemic. Apart from that they have also created a smooth way where the people who are also willing to join them in offering the necessary support are free to contribute with them. This has really created a very positive attitude in the music industry in relation to their funs and this is because by showing the necessary supports to those people who are unable to sustain themselves at this coronavirus pandemic. This has created positiveness in the music industry where it is now the time to give back to the community which is a very positive way to go and this will help highly in bringing in more funs so that they can also join and associate themselves too with the music industry. Apart from just that at this hard times of the coronavirus pandemic the major music industries have also introduced various programs to the street children by giving them homes and also offering to provide them with the necessary support that they need in order to make it in life. This has also created a very good positivenes between the funs, community and also the music industry which has actually motivated like each and every one to be a part and family of the music industry.
Another way which the coronavirus has affected the music industry, is that it has enabled the artistes to come with new ways where they can be able to reach their funs without going to the shows or to the televisions. For example looking at the music industry in China there was a platform which was introduced for the musicians to have a free space where they can be able to reach their funs in a more fast and simple way. They came up with a platform where if a fun registers himself or herself with the platform they will be getting the entertainment released by the artiste in a more fast way without going to click to many websites. Out of this creative idea where fans can be able to reach their favourite artistes in a more simpler way it has created a condusive way where the musicians have recorded amazing records of acquiring the income. This means that the music industry has not only created a way in making sure that they are fighting the coronavirus pandemic but also they have ensured that the musicians have a free area for making sure that they reach their fans in a more fast without having to go to the shows or to the televisions or even to the radio stations. This means that the coronavirus pandemic has created a faster which the musicians can be able to reach their fans in a fast and more safer way without contracting the respiratory disease. It showcases that the artistes who can be creative and also those who have the capability, they can use the advantage of the social media platforms where they can use them in making sure that they are able to reach their fans in a more faster way that will help them to get the income that they were getting even before the coronavirus came. Besides that the upcoming artistes can also use the advantage of the social media by creating platforms which are cheap and those are fast to access in order to market themselves and also still to make sure that they get more followers. By doing this, it will help them in a very huge way to make sure that they gain income and also it will also help them to gain fame which is always their obligation. This means that any musician who intends to use the advange of the social media he or she will not looses the income which he or she was getting rather in some way it will help the artiste to gain more fans also to acquire more income. This is from the analysis which was done in China where the artistes who used the advantage of the social media they did not only get to attain a llarge number of funs rather they also acquired a large massive of income where some of them posted over 50% income while others posted over 100% income. This was a record which has never been posted ever before even whenever there are shows where the artistes can go to showcase their talents. This brings in a very positive advantage to the funs whereby any fun who intends to use the advantage of the social media will have more advantage because this is where the future of the music industry dwells.
The coronavirus pandemic has also been a very huge hit on the music industry where looking it has brought to a stop on the music conferences. This is a very big disadvantage in the music industry where most artistes now they cannot depend on the knowledge gained in the music industry. The conferences were very important for both the upcoming artistes and all artistes because they were giving them the necessary knowledge that they need in essence of making sure that they know what awaits them in the future to come as they are in the line of the music industry. Besides that the confenrence were very necessary for they were a source of motivation to most of the artistes and also a source of encouragement to keep moving on. But due to the coronavirus epidemic this has been very different for the musicians and the artistes in the music industry whereby at the current moment they feel as if they are alone and they also feel as if they have been left out because no one is talking about them nor either does the government speak about any issue concerning the artistes. This is an issue which has brought down many musicians whereby they need someone who can be there for them but due to the coronavirus epidemic this is a thing that has brought many musicians down.
We also have the impact of the coronavirus on the music concerts where by this was an area where many musicians were practicing their talents but due to the coronavirus pandemic this has been very hard for them for at the current momemt they do not have any places to got and perform the concerts. The concerts were very important because they helped the musicians to be able to view talents in different ways but due to the coronavirus epidemic they cannot have a chance to weight their level of talent from the other artistes. The music concerts were also a form of motivation among the artistes for they were performing for the essence of a certain prize and this created competition among the musicians which was very among the musicians. This is an impact which been brought due to the coronavirus pandemic and this effect has really brought down the esteem of the ,music industry very down in a very huge way. The music concerts were also very necessary for they were helping the artistes to learn from each and this was very necessary for it was largely helping the musicians to develop the new ways of developing and coming up with new ways of entertainment. Also looking at the collaborations that artistes had on when intended to perform music. These collaborations have been brought to a standstill and this is because musicians cannot be able to interact with each due to the coronavirus pandemic. Looking at the coronavirus eventhhough it has some various benefits on music industry. The benefits which are such as creating awareness in the music industry, but the larger part is that it has brought disadvantages which is not a good sign relief in the music industry.
Lastly, the covid-19 has affected the distribution side of the music profoundly, which has influenced most of the covid-19 pandemic releases, making it hard for the artistes not to sustain themselves. Besides that, it has also affected the music industry’s more significant part because most music industries depend on what the artists produce.
References
https://www.rollingstone.com/pro/lists/coronavirus-music-business-latest-974262/ (Accessed May 30, 2020)
https://econsultancy.com/how-is-coronavirus-affecting-the-music-industry/ (Accessed May 30, 2020)
https://unric.org/en/the-music-industry-comes-together-to-fight-covid-19/ (Accessed May 30, 2020)
https://www.weforum.org/agenda/2020/05/this-is-how-covid-19-is-affecting-the-music-industry/ (Accessed June 3, 2020)
https://en.wikipedia.org/wiki/Impact_of_the_COVID-19_pandemic_on_the_music_industry (Accessed June 3, 2020)
https://www.recordedmusic.co.nz/update-on-the-effects-of-covid-19-on-the-music-industry-and-our-plan-of-action/ (Accessed June 3, 2020)