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Facebook has more than 2.5 billion active users worldwide

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Facebook has more than 2.5 billion active users worldwide

Facebook has more than 2.5 billion active users worldwide; however, there is no Facebook footprint in China. Facebook, along with other global social media providers, have been banned in China. The Chinese government controls all the internet contents in china by deleting and banning content that seems not to be of interest to the state.  Facebook, Twitter, and Google services were blocked in 2009 following the Xinjiang riots to curtain communication among independent activists. China has one of te most sophisticated cencorship reginmes in the world. It has grear firewall with various numbers  used to control online expression, including blocking websites and filtering of keywords, as well as consoring social media and arresting posters of sensitive content or political issues. Users who try to facebook from te mainland are given the error page.  The feed is not able to reflesh nor does users receive notification from the app. Nonetheless, majority of people use VPNs to unblock facebooj and messenger in China.

 

 

Youtube is a video sharing service that allows users to watch videos posted by other users and upload video of their own. Youtube was started in 2005 before it was acquired by google in 2006.

In youtube, fair use is the legal doctrine if reusing copyrighted –protected material under specific circumstances without getting permission from the copyright owner. Different nations have different regulations on the use of materials without the copyright owner information. for instance, in the United States, research, commentary work, criticism, news reporting, and teaching might be considered fair use.

When copyright-protected world is posted  on youtube without authorization, one has the authority to submit a copyright infringement notification. However, it is essential to consider faisr use, fair dealing and other copyright exemptions. Usually, youtube give copyright strikes when the information appears copyrighted. Youtube takes down videos when the rightful owner of the video notifies youtube that people who posted the video do not have permission to post the content on the site. Taking down the videos after copyright claim is the way that youtube ensures compliance with copyright law.

Direct deposit refers to the automatic deposit of money into the account, as opposed to the physical paper check. It requires the use of electronic network that allows deposits between banks called automated cleaning house. Money paid directly allows immediate use without waiting for the money to clear. The use of direct deposit can be traced 1974,it was initially known as check to vank. In 1977, it was renamed to check to financial organizationa after the extention to credit unions.  Essentially, one of the reasons direct deposit is preferred by many employers and employees is that it is easy, fasr, and more concenient than checks. The methods minimizes the risk of stolen or lost checks because te monay is directly paid into the recipient’s bank account.  Besides, it also gives the owner more access and control over their money. Nevertheless, the method together with other form of electronic banking have a high risk of online security hacks.

Part 4

Company

            Google is a limited liability companyestablished in 1998.. it is an Amerivan searchenine founded bte Sergey Brin and Larry Page as a subsidiary if the Alphabet holding company. Google is uswd worldwide with more than 70% of the global searches and placing them at the heart of the internet users.  Usualy, the company provides internet users with more than 50 online products and services. ranging from emails to the online document creation, to phones and tablet internet software. The company gain the chance and ability to sell hardware in the form of mobile phones after the acquisition of Motorola company in 2012.. the broad product portfolio for the company  make it one of the most important and influential companies in the high-tech industry worldwide. The primary competitors for the entity include IBM. Apple, and Microsoft. Among the Google services provided inckue google Video and YouTube, Gmail, Google books, google earth, google plus, and social networks.

AsSense is an advertising network is run by Google . it is afree website for making money by displayin targeted Google asvertisements for their sites. Advertisement in AdSense comes in all forms, sizes, and shapes. Te site can dispay videos, images, interactive ads, as well as texts as a monetization strategy. The google adSense was developed in 2003 qand it is currentky tre most popular program in the internet in relation to advertising. It provides webmasters and site owbers an excellent opportunity to to menetize their traffic through publishing of advertisements in their sites. Google AdSense  program has several benefits to the users incudung the availability iof ;large number of advertisers and publisher hence being a great source of earning for internt users and Google as a company. it also promotes a high level of security between the advertisers and publishers. The program provide a high variety of ad format thus providing publishers with an opportunity to experiemnet with different forms as they figure oyut the most effective.

Google AdSense providers publishers with away of earning money from the provision of online content. The program matches adverts based on te content presented in the site and the visitors. Usuaky, these adverts are created a and paid for by advertisers who wiseh to promiote theur products. Advertisrs pay different prices for different ads, tus tye amount earned always tend to differ.  After the selection of the category of ads to display on the website, the website exchange adverts based on the four parameters. Ads are selected based on contextual targeting. Where they are served on the basis of the content, keywords, and text found on the page. The lections are also made based on the placement targeting. The ads are served based entirely on the available placement on the site. There is an interest-based advertising. Users are targeted using demographic and target like showing ads based on the previous sites visited by the user. The the last parameter for ads section is language targeting. Adverts are provided based on the language used in the site.

Usually, data stored in AdSense is in the form of texts ads. This is the simplest form of dimole text with a title and a short description along with a link leading to the advertised website. They usually run on the website or be featured in the Google SERPs.  The second form of data is graphics, often presented in display adverts. Video, images, and HTML are also forms of data in rich media ads. These forms of texts are basically display ads but one can choose the variant of ads that you want to run from their head categories of horizontal, vertical, and square. Adverts that contain these texts are known as the interactive ads. Link units are also found in AdSense depending on the content of the page. Link units texts tend to contain adverts in which they lead one to other Google ads that are related to the topic.

There are three options of adverts provided by Google AdSense. Ads can be available in the form of text and display ads. They are usually static tests or images-based adverts. They are usually placed on areas like at the top or bottom of a page, and they are relatively uniobtrusive. An advert may be text only , image, or even a combination of the two. The second option is the in-feed ads. They are usually designed too pop as users scroll through their feeds. In-feed ads help in promoting engagement  as they appear organixally and similar throughout the site. Some of the common sites where these forms of adds appear include Twitter and Facebook feeds. The last category is the in-article ads. They are similar to the in-feed ads. However, they tend to appear as the visistor scroll through the article on a website.  Besides selecting the preferred adts, AdSense also allows users to choose a size that facilitates ads resizing when viewed in different devices.

Adsense may be considered harmful to usersin case of invalid traffic. This includes cliscka or impressions that tend ti artificially infate the cost of advertising for the advertiser or the earnis of publisher. It is the intentionally fraudukeny traffic together with cases of accidental clicks.  They may be generated by publishers clicking their own live ads, repeat of clicks from one or more users, encouragement of clicks on adverts by publishers., as wekll as the automated clicking tools or traffic sources , robots, and other deceprive software. Invalid clicks leads to fake traffic and often results in the the advent accounts of users being diasabled. Google company is responsible for ensuring a string ecosyrem for both the publishers abd advertisers. Inthis casem publishers have the responsibility  for maintaining high quakity iinventory and traffic. However, in case the traffic is considered invalid, publishers violate the policies thus not being eligible to take part in AdSense.

Essentially, AdSense is a source of earning for web owners who upload content on the internet. It allows individuals to allow adverts to run on their sites for the good of their advertisers who pay in return. One of the scenario that one can greatly benefit from AdSense is though use of YouTube.  A person may open a youtube channel where they post different videos for entateinment and gain viewership. In this case, to ensure a high traffic, one need to be considetednt in both the content, quality, and upload. This ensures that they attract loyal audience and even gain new ausdience. An increase in the number of viewers translates to higher earnings from the AdSense. People are abe to learn about different products and services when watching a video . Nevertheless, it is essential for the site owner to remind their visitors to view the adverts and not to skip them. earning in AdSense increases with clicks, which raises with a rise in interested population.

Like any other company in the market, Google Company has codes of ethics that guides its empoyees and ensure that they remain ethically upright. The high tech company has strict law on service provision by ensuring integrity. For instance, it facilitates openness and transparency between AdSense advertisers and publishers to ensure that they treat each other with respect. Besides, Google advocates fir privacy and freedom of expression without hurting others. Employees and other stakeholders in the company are encouraged to avoid conflict of interest. As a company, it requires employees to uphold integrity and ensure that user information is secure and protected from outsiders. However, the entity has been faced by various situations that seem to try its ethics. In 2020, te company has been accussed of firing four employees due to their attempt to question the ethical policies applied in the company.

 

 

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