Fashion Business

Fashion Business

1. What is the educational background of the designer?

The fashion designer I have chosen is Thomas Carlyle Ford, a renowned American fashion Artist. He was born in Austin, Texas. When Ford was eleven years, his family migrated to New Mexico. There, Tom Ford joined St. Michaels High School. Tom later moved to Santa Fe preparatory school. Here he graduated in the year 1979. Tom Ford joined Bard college at Simons Park at the age of sixteen years. He dropped out and moved to New York City, where he enrolled in the school of art and history at New York University. Tom Ford abandoned the school out after a year and started learning interior architecture in Parsons. During the period that he was almost finishing school at the New School, Ford spent a year in Paris where he worked as an intern. In his final year in school, Tom learned fashion design but graduated in architecture.

2. What is the professional background of the designer?

First of all, Tom Ford said that he attended The New School in Parsons. Something Tom did not say here was he graduated with a degree in architecture. He also did not mention that the internship in Chloe was a low-level public relations job. Tom was focused on securing a fashion job. This determination is seen where he calls American designer Cathy Hardwick every day in a month. The efforts were a bid to secure a new job in Cathy’s sportswear company. Finally, Hardwick gave Tom Ford a chance in her sportswear company. Tom worked here for two years as a design assistant. Ford moved to Perry Ellis in the year 1988. here, he knew both Robert mc Donald and Marc Jacobs. Robert was the company’s president, and Jacob was its designer. Tom Ford became tired of working in the US fashion industry. He started looking for a job in Europe. Consequently, the Italian fashion company Gucci was looking to strengthen its womenswear. The company’s creative director Mello hired Tom Ford. Tom moved to Milan for the job. Ford’s efforts in Milan were outrageous, and his role was expanded from womens ready to wear to designing men’s wear

3. Before the designer started their own label, whom did they work for? How has their business evolved over time?

Tom Ford has worked in a total of four companies. The fourth one being his own label,” Tom Ford.” First, when he completed his designer course in New Parsons, he worked for Cathy Hardwick sportswear company. Ford worked for Hardwick for two years. He moved to Perry Ellis, where he socially knew the brand’s president Robert McDonalds and its designer Marc Jacobs. Here Ford served for two years. When he was exhausted for working in American companies, he moved to Gucci. Gucci is an Italian fashion company based in Milan. In Milan, he revived Gucci as he first worked as a brand chief in women’s ready to wear. He was also promoted to creative director in the year 1994. Gucci acquired Saint Laurent’s house, and Tom Ford was also named the creative director. After a disagreement with the CEO, Tom parted ways with Gucci. Tom started his brand and named it Tom Ford. Tom Ford’s brand is a line of men wear, beauty, and accessories. He launched it in 2006. tom Ford brand has dressed many icons, including Michelle Obama, Jennifer Lopez, Beyonce, among others.

4. Are they creating sustainable fashion?

Yes. Sustainable fashion covers a better living standard, whereby fashion designers produce eco-friendly fashion products. From his brand, he has several ideas that are in the implementation of the sustainable fashion issue. Producing and using eco-friendly shopping bags. Bags that are made from cotton wholly are an option. Some of the jewelry and clothing are handcrafted. Handcrafting helps reduce toxins that come from manufacturing. Examples of the jewelry are bracelets, necklaces. There are also measures to produce organic clothing and accessories—the clothing range from inner wears to jeans.

5. Does the designer currently promote social responsibility?

Tom Ford has a great, hard-working attitude. Tom Ford utilizes top administration activity on morals. Since he is continually working and thinking of thoughts, he energizes and impacts his laborers to do likewise. He is known for having an organization with great rigid working attitudes. There is no documentation on Tom Ford’s pyramid of corporate social obligation, however dependent on how exceptionally magazines, architects, and laborers talk about Tom Ford’s organization; he should stay with his together. Since his objective market is top of the line clients, and his garments are at famous interest, one can just accept that he has his organization sorted out and that he ensures everybody who works for him is doing what they should do.

6. Why is fashion such a major problem when it comes to the environment?

The unfathomable size of the design business and the sheer amount of textures that are created for apparel every year is the thing that makes the style business so ruinous. Numerous material manufacturing plants likewise dump untreated synthetic substances into waterways and are answerable for probably the most dirtied streams in the world (Todeschini, Bruna, 77). The style industry produces ten percent of all humankind’s carbon discharges, is the second-biggest customer of the world’s water gracefully, and dirties the seas with microplastics

7. What product can be created by this designer to increase sales while being environmentally responsible?

Creating an AI platform whereby customers find clothing that fits them. This platform can be either a website or an app whereby the customer feed in the information of his body size, and the actual measurements of the clothing are in the capture. This platform is environmentally responsible as it will enable the control of fabric waste. In this AI machine, every type of clothing is available, and the algorithm will approximate the most accurate size of clothing needed.

8. Create a new product for the designer. What is its product, and how is it different from what is already available in the fashion industry?

Sandals with removable straps. Different from others in that the concept of the removable straps. The company will need to manufacture the sandal in full at first; then, the rest will be the production of the straps. The sole of the sandal will remain constant, and to achieve a sense of fashion, the customer or rather, the consumer can be changing the strapping at their own comfort. One will need the sole only, and in case the strapping is worn ou, the customer will order a new strap instead of rebuying the whole sandal.

9. Where would you sell your product?

The product would be sold in Tom Ford’s retail outlets and supermarkets. His brand is already famous, and this would mean that there is already a market to start with. This sale plan would work as there are many people in malls and supermarkets, and thus the more the exposure, the more the potentiality to buy (Kozlowski, Anika, Cory, and Michali,353).

10. Who is your target market?

My target market would be the high-end customers. These customers would be the existing Tom Ford’s customers as well as attracting new ones. Since Tom Ford is an icon in the fashion industry, customers would fancy having a label of his brand.

11. Who are your competitors, and what products are they creating that promote sustainability?

My competitors, in this case, are big companies that are already in the market in this fashion industry. A company like Adidas is widely sustainable. For instance, it is cutting down its waste by more than half. Its power consumption also, the company is making efforts to reduce by twenty percent. Another competitor is Gucci, as their footwear has got the trust of many people in the market.

Work Cited

Bohnsack, René, and Lori Divito. “Motivations and entrepreneurial orientation of sustainable entrepreneurs: an exploratory study of sustainable entrepreneurship archetypes in the fashion industry.” Sustainable Entrepreneurship (2019): 24-38.

Kozlowski, Anika, Cory Searcy, and Michal Bardecki. “Innovation for a sustainable fashion industry: a design focused approach toward the development of new business models.” Green Fashion. Springer, Singapore, 2016. 151-169.

Moreno-Gavara, Carme, and Ana Isabel Jiménez-Zarco, eds. Sustainable Fashion: Empowering African Women Entrepreneurs in the Fashion Industry. Springer, 2019.

Todeschini, Bruna Villa, et al. “Innovative and sustainable business models in the fashion industry: Entrepreneurial drivers, opportunities, and challenges.” Business Horizons60.6 (2017): 759-770.