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Food and Beverage Industry Benefiting from Digital Transformation

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Food and Beverage Industry Benefiting from Digital Transformation.

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Introduction.

The rapid development of technology and the internet over the last decade have significantly impacted all organizational aspects as well as social activities using a disruptive digital transformation.  Most of the companies in the food and Beverage industry have done the very best in the digitization of the processes to be in a better position of gaining market and operational efficiency in meeting their customer expectations. Digital innovation is significant to the food and Beverage industry in addressing their key business drivers and also creating value. Digital transformation in the food and Beverage industry enables the companies to utilize digital tools and technologies to ensure cost reduction, improve the development of products, increase productivity, and also to enhance customer focus in all the value chain elements. There are also various threats, and the business models need to be aligned and redesigned with innovative tools to take advantage of the required high investment effectively. This paper aims at discussing how digital transformation is benefiting the food and Beverage industry. This topic is significant mainly to the firms in the Food and Beverage Industry as they will get a clear picture of how digital transformation impact on their operations by reducing the cost of production and increase their productivity

Generally, a lot of confrontation with technology can be seen in the food and beverage industry. Automation is very limited in the food and Beverage industry to particular processes like canning, bottling, and packaging, whereas, information technology is brought down to accounting, Finance, and Human Resource. There still some firms which rely on paper production spreadsheet and schedules. Digital technologies help the industry deal with bulk information that flows through various chain industry. Lack of real-time data to assist in making decisions and analysis of the business affects the growth of companies in food and Beverage. Lack of digital transformation in the industry makes the companies uncompetitive from other companies who pull the power of digital technologies in launching innovative products in the market and rapidly getting closer to its customers. The food and Beverage industry is fighting to reach the growth peak by embracing innovation and also accepting digital strategies through the exploration of many opportunities in the internet world. These transformations provide better ways to automate particular manual processes, leveraging the information, and putting more focus on consumer engagement.

The food and Beverage industry has many segments dealing with their problems to create the brand value in the local, national, and international markets. However, all manufacturers in the food and Beverage industry have to include more elasticity and improve the speed of delivery to ensure the growth of their business and ensure customer expectations. The companies in this industry must track finished products and fresh supplies effectively.They should make use of tools and automation to synchronize the competencies of their products as well as enhancing their ability to handle diverse product lines and resources concurrently. Digital transformation helps the companies in the food and Beverage industry in ensuring consistency in quality across their product lines and build the value of their brand among the customers. They can as well simplify the complexity and also manage the cash flows in a better way through optimizations of the company’s operations and controlling the significant elements of production like equipment, labor, and materials. Through digital transformation, the food and Beverage industry can implement Enterprise Resource Planning (ERP) systematic help them control the internal operations and manage their supply chain. ERP is a result of digital transformation, and it has several benefits to the food and beverage industry. First, it helps in increasing responsiveness to the customers as well as market changes. Secondly, it helps in improving the real-time business intelligence to assist in making plans for growth and strategic decisions.

Digital transformation has dramatically impacted on F&B industry as it helps the consumers through the provision of the best user experience.  Artificial intelligence tool assists the food and Beverage industry executives in strategizing the business operations efficiently. This tool is capable of tracking the consumer’s behavior such as drinking, the food chain visited mostly, eating, and food-related internet surfing. It also helps in the identification of consumers every minute details like what they like and desire. Food and  Beverage industry deals with sorting, and this process has been made easier with the help of Artificial intelligence tools and automation. The companies in the industry mainly rely on AI tools in sorting the food items since the food items need to be of high quality.

Conclusion.

In conclusion, digital transformation is playing a very significant role in the food and beverage industry, and most of the companies in this industry have greatly benefited. The food and Beverage industry can implement Enterprise Resource Planning (ERP) systematic help them control the internal operations and manage their supply chain. ERP is a result of digital transformation, and it has several benefits to the food and beverage industry. This has significantly assisted the firms in the industry in improving their income and in the production process. Digital transformation in the food and Beverage industry enables the companies to utilize digital tools and technologies to ensure cost reduction, improve the development of products, increase productivity.

References

Berman, S. J. (2012). Digital transformation: opportunities to create new business

models. Strategy & Leadership.

Bajgar, M., Calligaris, S., Calvino, F., Criscuolo, C., & Timmis, J. (2019). Bits and bolts: The digital transformation and manufacturing.

Christensen, J. (2016). Digital Economics: The Digital Transformation of Global Business. BoD–Books on Demand.

Montgomery, K., Chester, J., Nixon, L., Levy, L., & Dorfman, L. (2019). Big Data and the transformation of food and beverage marketing: undermining efforts to reduce obesity?. Critical Public Health29(1), 110-117.

Munizu, M. (2015). Improving the competitive advantage through information technology: A case at the food and beverage industries in Indonesia. Journal of Economics, Business, & Accountancy Ventura17(3), 325-332.

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