George Gershwin Rhapsody in Blue
Rhapsody in Blue, 1924 commercial music composed by George Gershwin and further applied by airlines terminal uses solo piano and jazz band in addition to a trio of pipas, drum, and shakuhachi flute. It therefore combines elements of jazz-influenced and classical music effects. It was first performed in Aeolian Hall in New York City, New York, US by Whiteman and his band and Gershwin played the piano (Block, Geoffrey, 230). Currently, it is played in airports terminals and advertised in television. The visuals play essential roles in signaling the audience via strains of jazz combo initiating love themes.
It melody initiates tenor saxophone instructing audience on how to tie seatbelt from their backseat. Choreography of music and movement is connected to traditional symphonic arrangement. A shuffle theme is plucked from mandolin as flight attendant lights candle like volcano where no smoking is involved. The commercial music built its skills further by involving steel drums which are transported to Caribbean (Haim, Albert, 25). Generally, visual and instrumental choices are stereotypical and that makes it compelling via consume transformation; a shamisen to traditional Japanese kimono to Chinese Silk robe among others such Hawaiian Slide guitar which enforces corporate logos and promotes frequent flyer program.
Works Cited
Block, Geoffrey. “Arranging Gershwin:“Rhapsody in Blue” and the Creation of an American Icon. By Ryan Raul Bañagale. New York: Oxford University Press, 2014.” Journal of the Society for American Music 11.2 (2017): 246-249.
Cornell, Nicolas. “The Aesthetic Toll of Nudging.” Geo. JL & Pub. Pol’y 14 (2016): 841-967.
Haim, Albert. “George Gershwin’s Rhapsody in Blue: Performances and Recordings in the 1920s. Part 1. The United States.” IAJRC Journal 49.2 (2016): 12-27.