Google management efficiency
Introduction
In any company, the determining factor of the direction the company takes is determined by the management style of the company. When the management is not effective or engaging in the different departments of the company, it often results in low performance and low productivity from the employees of the company. However, when companies manage their operations effectively and ensure that the different departments are able to interact and operate effectively, they are then able to reach the excellence that will accommodate growth and increased productivity. Google is among the companies that have put in place a management culture in the company that has been a critical element in the success of the company. The following paper discusses the operations of Google, its difference in the market, the resources that facilitate development, and actions are taken that coordinated the achievement of operational excellence and success.
Google products and services
Google is among the leading companies in its industry. According to Beal (2006), Google began in 1996 as a project belonging to two Ph.D. students who were Larry Page and Sergey Brin, where they made their first computer housing from their homes. The company has then increased by adding more products to its portfolios, such as mapping, blogging, and research. Among the products that Google has, include not only being a search engine that is used by the most significant part of the world but also one that provides big data to its clients by storing information through other products such as google photos and Google Keep (Beal, 2006). It is a company that has grown from one that was operating only on the homes of the founders to one that is currently a global company and provides its services to the bigger population in regards to its products and services.
How google differentiates the market
Google has been able to set a mark on the planet with different ways that it has been able to impact the world and differentiated itself from other companies in the industry. According to Rivera (2016), Google has dominated the internet with firstly being appointed on the internet where information can be stored and accessed along with ensuring that they also address the issues that are associated with the safety of the same information. For information that is relevant to the public, through Google, they have been able to make it accessible by the use of user-friendly platforms that make it easy to access the information. Another approach to the information that has made it evident to see the difference being made by Google is the impact the concept of information has on the primary processes of the world. One of them is academic, which has been made easier through research. Google has then impacted people in regards to understanding how the world works through sharing information and impacting their educational progress.
The resources used by Google
For a business to be successful, it requires to be well aware of its resources and not only human capital but also the information available and use it to elevate itself to becoming the leading company in its industry. Google, on the other hand, has been able to dominate the market through research and proper use of its resources to become a dominating company in its industry. Among the resources that are at the disposal of Google include the use of patents and highly skilled employees who have foreseen the growth of the company (“Key Resources,” 2020). Among these patents include game patents, advertising patents, email and messaging patents, large file spacing indexing patents, and search indexing patents (“Key Resources,” 2020). The other resources that are essential and at the disposal of the company are highly skilled employees.
Actions are taken by the company to achieve operational success
Measures should always be taken towards ensuring that the business attains operational success. According to Gregory (2017), among the measures taken by Google include the accomplishment of operational success through the designing of goods and services that are done by different departments that conduct market research. Upon conducting the research, the company bases its trends on the findings of the research and hence creates an operational culture that is based on facts that it would be effective.
Conclusion
To summarize, Google is a company that has been able to dominate its market with services that it provides to the whole world. The company has been able to positively impact the whole world through products and services, such as the provision of information that is beneficial in research towards scholarly accomplishments. It is then reliable in its market by the provision of data through the search engines. Google also uses its resources well to ensure that it is able to manage its processes to the efficiency with the provision of several patents of resources along with having employees that are highly skilled with different capabilities that are necessary for the company. Among the efforts made by Google towards achieving operational success is through research to determine the trends that will benefit the operations of the company and work towards more productivity.
References
Beal, V. (2006). List of Google Products and Services – Webopedia. Retrieved 12 April 2020, from https://www.webopedia.com/quick_ref/Google_Services.asp
Gregory, L. (2017). Google: 10 Decisions of Operations Management, Productivity – Panmore Institute. Retrieved 12 April 2020, from http://panmore.com/google-10-decisions-areas- operations-management-productivity
Key Resources. (2020). Retrieved 12 April 2020, from http://informationstation600.weebly.com/key-resources.html
Rivera, M. (2016). How Google Has Changed the World. Retrieved 12 April 2020, from https://www.entrepreneur.com/article/283085