General Mills
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Grand Strategy Selection Matrix of General Mills
The Grand Strategy Selection Matrix is used to determine that the organization uses which strategy for the business’s progress in the market. There are four quadrants in the Matrix in which each quadrant has two specific characteristics on each of its axis. The characteristics present in this Matrix are a week or strong potential of an organization to grow, expand the organization in the future, and compete in the market. All these characteristics are essential for determining the position of an organization within the market; either it is strong or weak. From my perspective, General Mills falls in only the first quadrant that showed the organization that has a strong position regarding the market and could gain increased market growth in less time compared to other organizations. General Mills is efficiently maintaining its edge by applying effective strategies in the organization. The organization has improved its function within the workplace to attract, and the progress rate can be increased. The organization is present in the first quadrant just because the organization has a strong position in the market regarding effective strategy. The organization is focusing on the maintenance of the functions and taking competitive advantages. All other organization competitors, such as Nestle and many others, are not much efficient in their work than General Mills. The organization has adopted various strategies to develop the product, market, and the penetration of those strategies. Now the organization is trying to increase the capacity of investment to fulfill customers’ interests. The customers are moving toward natural and organic food, due to which General Mills is expanding the variety of products. The organization’s efficiency showed that the organization’s sales growth would become double in the next few years. The people are moving toward healthy food or food made with natural products, and to meet the customers’ requirements, the organization has enhanced its menu. General Mills is also making collaboration with the other organization to get all the products in less time. The organization is investing in every field, including the administration and Research and Development field. The purpose of investing in high costs in these sectors is to enhance the products’ quality to get attracted to the organization. The organization has generated almost $15.78B in 2019, which showed that its products increased by 7% sales from last year (Selvaggi, 2017). The discussion has determined that the organization falls in the first quadrant due to its increase in productivity and efficient marketing strategies. The application of these strategies proved as most beneficial for the organization due to which an organization has made incredible progress quickly. The organizations that gain enhanced competitive advantages and efficient market penetration falls in the first quadrant, just like General Mills.
Reference
Selvaggi, R., Parisi, M., & Pecorino, B. (2017). Economic assessment of cereal straw management in Sicily. Calitatea, 18(S2), 409-415.