Great post-Mounika,
I have gone through your post, and I have found it very informative. To top up to your article discovery, customer agility is an essential process in any business. If a company wants to do well in revenue, it must clearly understand its customer needs. Otherwise, it is deemed to fail. Without customers, a business will definitely fail, hence maintaining them is essential. One way to attract customers is to use the historical data collected, analyze it, and come up with a business model that satisfies the customer needs.