Happy Hollow Children’s Camp
The Happy Hollow Children’s camp provides outdoor learning experiences as a source of inspiration for the youth of Indiana. These activities help them in reaching their maximum potential as responsible, caring, and active members of the community. There are overnight camping activities targeting economically disadvantaged children, those suffering from moderate to severe asthma, and those who belong to educational groups. There are also several weekly summer camp programs targeting children within and outside of Indianapolis. The organization does all this at minimal costs to the children’s families.
Decisions on organizational content are dependent on the kind of audience that the organization is targeting. The organization has three segments of the audience. The first sector is the donors who play a significant role in fundraising. The second category is the campers or families, who the organization wants to attend the camping sessions. The third segment is the staff members, who are required seasonally, such as during summer.
Additionally, the intended audience will also influence the channels of message delivery. For instance, if the intended audience is the donors, then the message channels will include emails, mailings, and social media accounts such as Twitter, Instagram, ad Facebook. Alternatively, the organization hosts multiple fundraisers and friendraisers, whereby the present camp supporters invite a number of their contacts or acquaintances to come and learn about the camp.
If the intended audience is the campers, the modes of message delivery will include word of mouth and social media platforms such as Facebook, Instagram, and Twitter. Alternatively, flyers and mailings can be used for message delivery in the case where the targeted campers are in schools, libraries, community centres, churches, and doctor’s offices. Specifically, the types of doctor’s offices that the organization mostly targets include Asthma specialists, family practice, and paediatrics. The organization also attends some of the events that the target audience host, such as community health fairs, summer camp fairs, parents’ nights at schools, education events, and open houses at schools. During such functions, the organization’s representatives set up a booth where they hand out flyers, and people can come and fill in applications for camping. Free Google ads also come in handy in recruitment.
In the case where the intended audience is staff members, the message delivery channel will be handing out flyers, word of mouth, printing ads in campus newspapers, and putting posters on job boards at local universities. Notably, several universities host career or camp fairs. Therefore, representatives from the organization can set up booths in the event locations. Others methods of recruiting staff include using Indeed for the local target audience, and CCUSA for the worldwide target market.
The ultimate authority for releasing messages lies with the organization director, who continually writes grants through multiple foundations. The organization director’s job description means that he or she is the one who would know the available funds in the organization, or how much more the organization is expecting to receive. Therefore, he is the one to decide if the available funds will be sufficient to host more campers or to hire more staff.
There are no rules to guide the format of the messages that the organization sends out. However, when it comes to content and delivery, some rules guide these decisions. The content of the message depends on who it targets. For stance, if it is for the donors, the communication should show the good of the program to attract donations. For the campers, the content should explain what they stand to gain on an individual level that would be helpful in their present or future lives. If the message is for staff members, it should show the benefit of working at the organization in terms of their career or personal interests. These rules apply to both internal and external communications.
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