The world of business is growing and changing every day. People have moved on from the days when a buyer would have to find the seller to today when the seller has to find the buyer. Increased competition is one of the factors that have promoted such changes. Businesses are striving to devise techniques of gaining a competitive advantage over competitors. One of the methods of attracting more customers to a business is having a memorable phone number. Below are some of the ways in which having a memorable phone number can promote business growth.
Ease to remember
Having a phone number that is not easy to remember may scare away customers from a business. Customers prefer associating with a business where they can call at any time and any place. It does not matter whether they are in the house, at the gym, or on the road. With a memorable phone number, it becomes easy to communicate without having to check in the notebook or calling someone at home to send the number.
It discourages customers from looking at competition
Nobody wants to struggle in finding some number to call a supplier, especially in today’s competitive market where suppliers are everywhere. It is, therefore, reasonable to give clients that extra reason as to why they should contact your business and not that of a competitor. A memorable phone number provides the client with an easy time when they want to make an inquiry or place an order. Having a complex number may discourage a buyer and shift the buyer’s attention towards a competitor whose number is memorable.
Promotes referrals
Having a memorable phone number can help loyal can satisfied clients to refer their family, friends, or work colleagues to your business. People do consult before purchasing an item for the first time. Besides, people find themselves in different places for various reasons, for example, after a job transfer or a family relocation. Such people have a tendency of asking around about where they can get better services. A loyal customer is likely to direct such people to the places they shop. It becomes so easy if the person has memorized the business phone number since they will just write the number down for the other person. However, if the number is not memorable unless the customers have a very close tie with the business, they are more likely to point to the nearest seller to avoid the complicated process of having the trace the number in the directories.
Creates an attractive visual
Having a memorable number or a number that has several repeated digits brings some sense of uniqueness. Anyone who spots the number somewhere can easily tell that belongs to a particular business. The number acts as a business logo that attracts the viewer and also gives the business some unique identity.
Promotes marketing response rates
During marketing programs, a memorable number makes it easy for prospective customers to call back and make inquiries. Some people may be in a hurry to attend to some issues and thus may not stop to listen to an advertisement or a salesperson. However, if the contact information is memorable, they are likely to recall it during their free time and call back or more information. In such a case, the memorability not only brings the business more customers but also maximizes the advertisement resources by creating an effect to all, including those who may not have intended to listen or see the business’s products.
First impressions matters
When individuals come across a customized number, they get the impression that they are dealing with a professional. As a result, they feel more secure and also develop some positive expectations in terms of reliability, quality, and punctuality in delivery. Such factors prompt the individual to save the number and increase the likelihood that they will call the next time they need services offered by the businesses. It also gives them a bargaining power when referring the business to a third party since the number will speak for the business.