The company sells its products to a global worldwide market targeting men and women, particularly youth (15-30 years olds) who are into fashion and stylish designs. Hawkers Co. also has a kid segment with a new product line dubbed the “Hawkers Kid Collection.” The products created by the company are made of high-quality protective material, and additional efforts are placed on the use of ecological components in their designs, including denim microfibre covers for all packaging. Hawkers Co. strives on offering their products at affordable prices with most of the glasses being priced at 20 Euros.
The company mainly sells its products via its online stores where customers buy or place orders on their products, and the company ships the products to them once confirmation of payment has been done. Hawkers Co has an aggressive online marketing and digital marketing strategy across several social media platforms, including Facebook, to promote online sales. Also, there are several Hawkers Co. stores across major cities in Europe. Customer reviews point out that the company’s sunglasses help shield off harmful UVA and UVB rays. The company began by selling Knockaround sunglasses with an initial investment of $ 300 from each of the four founders becoming the official brand supplier in Spain (Hawkers, 2016). Rapid growth and success led to the development of Hawkers Co. in 2013, as the company’s leading brand. In 2014, the company recorded revenue exceeding 15 million Euros, and 40 million Euros in 2015. The company had an annual turnover of $78 million in 2016, with revenue projections of €150 million in 2017 and € 300 million in 2018 (Hawkers, 2016). In just a few years the Hawkers Co has already sold millions of its units across the world and shows signs of growing and expanding.