Hi, I’m Godfrey
I’m the copywriter/content strategist to generate more leads and sales for your business.
Well, that’s if we’re a good fit.
Before I go further, here’s a sneak preview of who I am. I’m a BEd. Grad (Eng. /Lit), who’s never looked for a teaching job since leaving campus.
Wondering why?
Pitying me for throwing away 4 solid years of my life pursuing a course that might never benefit me?
Well, Do I regret it? Heck no.
I’m glad I found my passion. I’m living my dream life helping SaaS businesses meet their content needs and hit their sales goals. Speaking of passion, I’m so into this writing thing that it’s earned me an alias – The Scribe.
But how did I get here?
I started as some sort of general factotum. I was switching between article writing and academic writing whenever I got bored with either.
That was back in August 2013. And it’s how I paid for that college degree currently collecting dust in my document folders.
The truth is, I’ve had quite a stable writing career since I took the plunge. Yet, I was discontented with being a jack-of-all-trades type of writer.
I always felt that I wasn’t home yet, and that led me to try on a lot of things. In short, it was the perfect AHA – moment for me when I came across SaaS copywriting.
Everything clicked into place, and if it were a love story, you would be right to say it’s a match made in heaven.
Helping newbie writers start off on the right track.
This blog is also for a budding writer looking to launch into the deep of writing – with minimal false starts.
I share the lessons I’ve learned over time – some that almost cost me my writing career – so that you avoid them. If you don’t, it’s almost granted that you’ll make the same mistakes, which may delay or hinder your success.
I’ve worked and continue to work with many clients from all walks of life. That means I know a thing or two about getting and keeping well-paying clients. I’ve also taken dozens of writing courses, and I pour my wealth of knowledge all over the pages of this blog.
Eat the lessons raw and put to work the strategies you’ll start seeing results.
Services
Lead Generation – Convert your visitors into warm promising leads
You’re getting a lot of traffic to your website and landing pages, yet there are little or no conversions. That’s very frustrating indeed, but your troubles are about to end. You need a strategy to get you more email subscriptions, free trial sign-ups, and demos.
Here’s how that changes.
- Creating custom landing pages copy for free trials and sign-ups
- Conversion-optimized copy for your homepage, pricing, and software pages
- A/B testing to optimize already performing pages
- User onboarding optimization
You’ve got a firm grip on your website traffic. A considerable number of your prospects are signing up for your product’s trial version.
BUT, but there is a terrifying drop in the number of free trial sign-ups and the actual premium users. The difference between active free trial users and premium users is even worse.
Here’s another scenario. Your product is useful in that it does what it claims to have the power to do. Your leads are signing up to use the premium version of your product but end up leaving faster than they came.
Or, you only have the premium version of your SaaS product. Prospects choose to have faith in you and decide to sign up for your premium. But they end up calling you a “scam” and demanding back their money.
You are so frustrated and wondering what in the world is wrong with these people. You need to seal the leaking roof by onboarding your customers in a systematic manner.
Landing new customers
You’re persuaded that your product offering can solve your customers’ problems.
But if you can’t get them to take out their credit card and swipe, you can’t refer to them as your customers.
An excellent place to begin searching for a solution is for you to ask yourself this fundamental question. Where is your sales copy focused? Is it customer-centric, or it’s all about the fantastic features of your offering?
Well, let me surprise you. Consumers are generally selfish. They don’t care a hoot about your business or your competitors, for that matter.
They’re only interested in one thing; solving their pain-points. Whether it’s you or your competitors that deliver the solution to them, it’s none of their business.
That might sound outrageous, but it’s the truth. So, please do yourself a favor and make your copywriting customer-centric.
To do that, you need content that appeals to your prospects’ emotions. You can only get to their wallet through their heart.
- Here’s how I can help with that.
- Long and short-form sales copy
- Direct response sales email
- Web copy for features, pricing, and home pages
- Conversion optimization and A/B testing
- Onboarding emails
- Lead nurturing
Improve customer engagement retention
You’ve got paying customers. But there’s still something that’s making you stay up all night staring at the ceiling.
Most of your customers are one-time buyers. At their best, they stay for several months and then disappear into thin air.
Your monthly recurring revenue keeps fluctuating, and thus your ROI is hurting.
Your SaaS product is okay, and so it can’t be that you’re making false promises. There could be a communication gap, which you’ve not spotted.
Inspire your customers to stick around longer using the following 3 approaches:
- Create valuable landing pages and email series that invite them for webinars
- Use email series to keep them updated on new arrivals and improvements.
- Offer free downloadable resources like eBooks that add value to their business.
Content Strategy
Do you have a clear content strategy for your business? If yes, is it getting results?
Most businesses get the entire concept of content strategy wrong. It’s not about jumping into writing and producing tons of untargeted content.
Here’s my process of content creation framework.
Content Assessment/Audit
The goal here is to look at your current content marketing strategies and tactics. How are they performing, and what needs tweaking?
How is each of the following content components performing?
- Blog
- Email marketing
- Landing pages
- Infographics
- Social Media
- Guides and eBooks
- Guest posting
- Video and podcasts
- Webinars and events
Content Planning
We develop strategic content action plans executable over 3 months – 1 year.
The planning stage will include the following aspects:
- Coming up with and defining content objectives
- Creating customer profiles
- Market, influencers and competitor audit
- Coming up with a unique value proposition
- Strategizing on how to increase your digital footprint
Content Creation
This stage entails:
- Keyword research
- Creating original and laser-focused content
- Creating lead magnets
- Editing
Wondering what it’s like to work with me?
Expertise – I know my stuff that means I’ll get the job done. I’ve got a knack for helping SaaS businesses realize the transforming power of words.
Productivity is what you’re looking for, and that’s what you get when you commit to working with me. You’re not committing your time and bucks for some sleazy hidden BS.
Teamwork – we’re a team, and we’re on a mission to get you more leads and way more sales. That means we need to ensure we’re a fit for each other.
Communication – like talking? If yes, you’ve met your match. If not, I promise I’ll behave. But still, we’ll need to jump on a few calls on whichever tool you’re comfortable with (Skype, Slack, Google Meet, email …)
Quizy but not nosy – you might find me very inquisitive right from the start. But I’m not nosy. You see, getting results means that I have to get everything right from the word go.
Results-oriented – We’ll use words to get your business before the right prospects. But there’s only one performance metric for that; numbers.
When I’m not immersed in client work, you’ll find me…
- Volunteer at my local church as the tech guy in the media department
- Taking a long nice evening walk to unwind and take stock of the day
- Reading (either immersed in the latest SaaS trends or anything else that strikes my fancy)