Horus Music Independent Record Labels
Horus Music Limited is one of the global digital distribution and labels services company that was in 2006. It is a platform that provides right-holders, artists, and labels with an opportunity to send their music in not less than 150 downloads. That also adds to interactive platforms and streaming. Among the interactive platforms included by Horus Music Limited include Google Play, Amazon, Tidal, VEVO, Beatport, Spotify, and Deezer (Bartmanski, Dominik, and Ian Woodward, 16). In the long run, it is believed to offer playlisting opportunities in addition to digital marketing for such groups. Specifically, it is a private company offering several genres such as online distribution, marketing, and record label. Limited founded by Nick Dunn whose headquarters is located in the United Kingdom, Leicester, is well known for its services including radio promotion, music publishing, and label and marketing services.
Horus Music specializes in any type of music such as electronic dance music, rock, jazz, dubstep, rhythm and blues, electro, techno, and country music. Horus Music has partnered with several charity groups such as, “save the children,” via “Look into Your Heart,” recording. It has featured Ronnie Wood, Beverley Knight, and Mick Jagger. Additional charity songs produced by Horus music featured a pixel project, generating content on violence against women and the blood cancer charity bloodwise. It generally identifies its musical artists through recommendations in addition to the executive received tons of music posted online as well as e-mails sent and received (Benner, Mary, and Joel Waldfogel, 141). As Horus Music tends to focus on a variety of groups based on different spheres and subjects, it produces music focusing on every type of fan. Among them include spouses, government, economic spheres such as government and non-government organizations. The Pixel Project, for instance, targeted domestic violence issues and aim at ending violence against women which has a lot of implications ranging from health, physical, and psychological well-being. The charity song featuring Ronnie Wood, Beverley Knight, and Mick Jagger targeted human beings from all parts of the world to donate based on their capacity and save the world.
On the other hand, one of the primary obstacles faces by Horus Music Limited includes several limitations followed with the popularization of the artists. In some incidences, the artists might be so new in the industry in a manner that only a few have grasped their music. Popularizing such artists might be a challenge. Despite that, Horus Music tries several techniques to ensure such artists fit in the digital marketing platforms within a period. One of the evidence provided in such achievement is focused on the fact that Horus Music Limited label is fiercely independent. Therefore, apart from that, since time-immemorial is had successfully tried to balance internal and external processes which have taken keen note of the artists’ abilities, goals, and achievements (Galuszka et al., 42). Correspondingly, they are independently fierce in their ability to offer music synchronization through their well-published divisions, radio promotions, and marketing and playlist promotions.
Additional problems that one would note in the process of understanding the various challenges experienced independent labels such as difficulties in popularizing unknown artists, major problems are also fixed to no guaranteed ROI. As experienced in Horus Music Limited, it is evident that recording costs are becoming expensive in everyday lives. In some cases, the work paid includes a set of debut album budget which don’t include distribution costs, artwork as well as a marketing promotion. Streaming problems are highly witnessed by independent recording companies as a result of duplicitous contract structures and low payments. That also adds to low-trust environments which confuse artists and fans on who to specifically trust. Generally, there is little reliable guidance on the payout structures which results in a misunderstanding with artists involved when initiating the total cost. However, the Horus Music Limited in addition to other Independent Recording Companies tends to overcome such challenges via the introduction of musicians’ four front strategies which tackles several concerns. It highlights all the process and procedures essential for any ongoing cost or challenges the organization face and how to tackle them in due cost.
Indeed, small independent recording companies such as Horus Music play a critical role in the recording industry at large. They are generally a cutting edge of the scene of music and that they provide opportunities for low-paying deals that fit artists from different parts of the world in their ability to sell out their piece of arts (McKinney, Meghan, 410). In the long run, they aid in a wide variety of distribution and production of records which highly provide a competitive environment in the recording industry as major recording industries are also involved. In some cases, they end up signing agreements with various major labels as well as aiding in the signing of dual-release.
Works Cited
Bartmanski, Dominik, and Ian Woodward. Labels: Making Independent Music. Bloomsbury Academic, (2020): 14-18.
Benner, Mary J., and Joel Waldfogel. “The song remains the same? Technological change and positioning in the recorded music industry.” Strategy Science 1.3 (2016): 129-147.
Galuszka, Patryk, and Katarzyna M. Wyrzykowska. “Rethinking Independence: What Does ‘Independent Record Label’ Mean Today?.” Popular Music in the Post-Digital Age: Politics, Economy, Culture, and Technology (2018): 33-45.
McKinney, Meghan. “Keeping Down the Underground:” The Underrated Value of Indie Music Scenes as Economic Development Tools for Small American Cities.” (2016): 210-427.