How Influencer Marketing Can Skyrocket Your Business Revenue Within Days
Influencer marketing is leveraging the reach of an influencer to support your brand and increase awareness and drive sales. Influencer marketing has been on the rise and is currently the fastest-growing online marketing channel. Studies show that marketers are looking to invest in this form of marketing, with the industry estimated to grow to $20 billion in 2020. The exponential growth of influencer marketing can undoubtedly be attributed to the success it has had. The past decades have also seen a tremendous increase in social media use. Most millennials and Gen_Z spend most of their time on social media as compared to the traditional media. Social media, therefore, offers an excellent platform for businesses to reach millions of customers through digital platforms. Leo Olsen knows all to well the impact of social media and how influencer marketing can boost your revenues within days. He made his first million within nine months of starting his company in media consulting. Here are his insights on how you can significantly grow your revenues using influencer marketing.
- Target the right market
Influencers generally would be people with an existing influence and have a large following. They also have a strong brand reputation in a particular niche. Using the right influencers who have the correct audience that make up your potential customer base can increase the visibility of your brand within the target group. For instance, companies that deal with womens’ products will benefit more from using an influencer who has a significant following among women. Using influencer marketing, you can, therefore, target and reach more of your audience better. This form of marketing will ultimately increase your lead generation efforts.
- Influencer marketing delivers a strong Return on Investment.
According to a recent study by TOMOSON, businesses generate $6.50 in revenue for each $1 invested in influencer marketing. When combined with other digital marketing campaigns such as email and social media, influencer marketing can thus have a significant impact on your sales. With so many success stories, it is no wonder influencer marketing should be on the top of your list in marketing strategies. However, businesses must do a proper research background check and research on the influencers they want to use and the impact they can have on their campaigns. Again, some influencers have a way of communicating with their followers that makes them trust in them and continue to follow them. Discussing with the influencer on the approach of the campaign will yield better results as they will be able to remain engaging with their followers. Their reputation is also at hand, and in best cases, a win-win situation is preferred.
- Helps to build trust with customers
It is said that people buy through emotions, and later justify their decisions with logic. Having an influencer promote your products can undoubtedly bring customers closer to your brand. An influencer can showcase how the product is used, or give their opinions about a particular product. They help to provide useful information that customers want to know, to help them make buying decisions. People buy from people they trust, and the opinions of the influencer are regarding your brand can have a massive effect on the consumers’ decision making about your brand. Besides, influencers can also drive referrals among their peers on social media. This goes a long way in increasing your brand credibility and awareness.
- Improving the reputation of your brand
Using influencers can help in building your brand reputation in many ways. Firstly, your target audience trusts the influencer, and are thus likely to trust their recommendations and opinions regarding your brand. Secondly, through the influencers, you can collect feedback from the audience to help you make necessary improvements and hence improve the customer experience. Having such feedback from your customers can help you to continuously develop your product and make customers feel cared for and valued. Leo Olsen has been sharing his expertise with multiple companies in digital marketing. He believes that influencer marketing is the fastest growing marketing methodology today for all of the reasons discussed above. Having an expert in this field will make a significant difference in your bottom line. Contact him on. Today