Human-computer interaction
Human-Computer Interaction (HCI) is a multidisciplinary field of study that deals with computer technology design, particularly the interaction between computers and users. Hassan and Galal (2017, p216), argues that a good computer interaction helps to build user knowledge and experience that aids comfort in operating computer systems. The article aims to find out the role of Human-Computer Interaction business marketing particularly for BestAcom real estate agency.
- The usability goal of HCI mainly aims to address the ability of Human-computer Interaction (HCI) to address the goal of the user while User Experience (UX) is the ability of the computer used to handle all types of technology with effectiveness to accomplish a given goal.
Usability goals
Effectiveness
Efficiency
Utility
Building a good memory
User experience goals
Satisfying
Clear language
Informative feedback
Consistent
Enjoyable
Effectiveness goal; effectiveness aims to establish the relationship between the computer interface and the customers by BestAcom to improve the virtual reality of the products. The software needs to impact existing customer relations and combine them with future changes in technology. The user experience on the other hand aims makes the customer of BestAcom feel satisfied and happy with Human-Computer Interface (HCI) to enable the customers to build more trust with the interface.
Efficiency goal; the Human-Computer Interface (HCI) aims helps the staff attain high levels of productivity. The quality of the text, sound, video, animations, and graphics should meet consumer needs. User experience emphasizes the need for clear language a relevant text for easy understanding.
Utility goal; the utility of HCI describes relevancy; the ability of the application to fulfill the needs of BestAcom virtual reality so that the customers can inspect the goods before buying. The user experience goal creates informative feedback to consumers once they make inquiries on a given company product. The feedback needs to be immediate and relevant to the inquiry made by the customer to address any further pending explanations.
Safety goal; the system needs to protect the customer from dangerous situations such as poor labeling and unsafe and counterfeit products. The social environment, complete design, and security ensure that the information from BestAcom gets channeled its original form to enhance the consistency of the information and help to promote data accuracy.
Memory build-up
The design of the system aims to enhance the information that is simplified and can be remembered with ease. The organization can apply an application with a menu-based interface that is more flexible and satisfying the customer needs relating to the products. Consistency of the system builds human memory that helps to make the information on a product more specific and not consistently varying with time.
- The greater number of solutions in the Internet of Things (IoT) helps facilitate the transportation of goods for BestAcom Company, universal accessibility, synchronized connections, and very high speed that save the user from internet traffics when making inquiries on goods. Shin, (2017, p.998) states that the Internet of Things technology creates more interconnections with other software and runs smoothly for the comfort of the user to promote Virtual Reality (VR) of the products the organization is advertising.
The IoT technology applies sensors such as temperature sensors, proximity, water quality, and chemical sensors to help collect data about the customers’ behavior upon interacting with the products within the environment. The organization is therefore capable of taking appropriate measures for product marketing to help improve the customer experience.
- User-centered design thinking framework: The design aims at bringing to joint usability goals, consumers’ behaviors, environment, and the level of income of people that depends on the workflow. Ahmed and Bakar (2017, p.26), discuss the user-centered design that involves problem-solving on the goods and services and validation of the organizations’ assumptions on the consumer reactions about the product.
Stages
(a).Empathy; the organization identifies and develops proper knowledge about the problem that needs a solution. The BestAcom Company can consult experts on which technology to apply and by personal interaction with the physical environment and people and people. Empathy helps user-centered designers of BestAcom to gain insight about the consumers and understand their needs such as price and modes of delivery of a product.
(b). Definition of the problem; the problems identified during the empathy stage are critically analyzed by the firm to establish major issues that need consideration. The definition stage helps the BestAcom to assemble great ideas to establish information that they gather to help to solve a given problem.
(c). ideate; the firm begins to find solutions to the problems that hinder Virtual Reality that is in the definition stage. Ideation technique such as brainstorm is used to find solutions to the problems that are defined. The possible solutions need to ne many so that they give a broad room to pick the best for proper decision making.
(d). Prototype; in this stage, the organization begins to make final solutions after weighing the recommendations in the ideation stage. The BestAcom team identifies major solution that forms the background for other solutions. The solutions in suggestion are critically examined to find out their efficiency, informative feedback, and consistency in user experience.
(e). Test; the experts conduct tests to establish the efficiency of the solutions in terms of formative feedback and consistency. In case of incomplete solutions, the problem gets redefined and the more critical analysis of the previous solutions is carried out to establish areas that are not addressed to help make an improved solution.
- (a) Heuristic evaluation
- (a) According to Salman, Ahmad, and Sulaiman (2018), heuristic evaluation is used in Human-Computer Interface (HCI) to identify usability problems in the User Interface (UI) design. The evaluation is fast, less expensive, and provides a good usability interface that makes it suitable for marketing in BestAcom.
The heuristic approach enhances the visibility of the Human-Computer Interface (HCI); to help update the customers on the changes so that they gain awareness of new products in BestAcom. The approach helps to march the systems and the real world that people are more familiar with by considering the age of the people that the system aims to address in the advertisement.
(b). Discount heuristic (discount usability engineering)
The methodology applies techniques such as the use of scenarios; where the prototype is applied in identifying the major solutions since most solutions tend to be similar and confusing hindering informative feedback. The scenarios are evaluated for the organization to make more informed solutions. Wakil and Jawawi (2017, p.15), argue that the BestAcom organization applies a simplified Think-Aloud technique that enhances open reasoning to identify many usability issues since people are confined to a specific area. Consequently, discount usability applies heuristic evaluation where experts are employed to evaluate the technology that applies the virtual reality of the products to the consumers.
(c).Cognitive walkthrough
The cognitive walkthrough is an evaluation strategy where evaluators in BestAcom work through a series of tasks and ask questions to customer experience with the organizations’ product. Cognitive walkthrough focuses on the learnability as a form of usability of Human-Computer Interaction. Shekhar and Marsden, (2018, p.191) argue that Cognitive walkthrough is used in software tools to help understand the new website users especially their interactions.
- Usability criteria
(i). Testing approach; helps to identify the effectiveness of the website in achieving the organizations’ goals. The comparative usability testing, for instance, compares different websites to establish which best suits user experience while explorative testing helps BestAcom to identify modifications a new product should have to meet the consumer needs.
The relevance of testing; testing gives immediate and informative feedback forBestAcom to help resolved both internal and external problems affecting employees and customers.
Testing can be measured by evaluating the value of the product by its cost to ensure that there is effectiveness.
(ii). inspection approach; Zhang et al, (2017), argues that the inspection approach helps in smooth execution, monitoring, and developing a control that BestAcom can apply to promote usability efficiency and effectiveness in data collection, processing, and execution.
Relevance; The inspection approach ensures that there is close supervision of the staff and thus helps BestAcom to protect the customers from unsafe products, low quantities, and overcharges by the workers.
(iii). Inquiry approach; helps to get information about the consumer likes, dislikes, and understandings about a product in BestAcom so that the organization understands the business culture they need to meet. Inquiring involves field observation, focus groups, and interviews where questions are administered to estimate the usability of a product and also helps deepen the understanding of the customers on the product features by promoting user engagement with the goods and services. Joyce et al, (2017, p.93) argue that inquiring helps synthesis data that becomes essential in running an organization as people build personal User Experience (UX) with the new technology.
User experience criteria
Visual hierarchy; Moores et al, (2019) helps to determine the importance of the elements concerning their sizes, color, alignment, repetition, proximity, whitespace, and position they occupy in the hierarchy. Visual hierarchy helps to define the importance and sequence of goods and services by creating differences in the priority in which they are used within an environment. The hierarchy can be measured by the blurring technique where we check the elements that stand out to address the consumer needs.
Color; Poguntke, Wirth, and Gradl, (2019, p.699) state that firms study the colors and identify their effects on consumers thus apply an appropriate color that protects every race and culture. The organization also applies the color that matches the brand and organization sells by using Unconventional User Experience colors to set different brands apart and attract consumer attention to improve sales.
Informative scalability; Cormack and Grossman, (2016, p.1039)argue that informative scalability helps create the balance that enhances efficiency to address the constantly increasing demand from the consumers through informative scalability by observing the levels of competition, efficiency in production, the reputation of BestAcom, and the quality of her products. Scalability is measured by the Throughput method; the rate at which business transactions are processed by the BestAcom, Resource usage method, and the cost of the products.
- Usability criteria; criteria can be effective when there is immediate feedback such as in testing criteria while the inspection approach becomes applicable when it addresses the consumer needs and complaints. The inquiries approach meets the consumer needs about giving relevant information on a given product promptly and also disclosing any side effects of the product to help regulate the extent to which they get consumed. On the other hand user, experience criteria are effective when exact Visual hierarchy is applied in selecting the major solutions to address the consumer needs. Finally, Informative scalability becomes efficient when it creates competition between BestAcom and other organizations to help improve the quality of the products through the Human-Computer Interface (HCI).
- (i). Short-term memory implications
Aguirre and De La Torre, (2019) argue that Short-term memory help in processing sensory memories that store information over a short duration. The short term memory stores similar information by chunking where similar items are grouped in pairs which are within the capacity of the short-term memory. BestAcom firm applies the short-term memory to merge the related data to avoid confusion and make them form a concrete solution that can be used for reference relating to HCI and User Interface (UI).
(ii). Long-term memory; Hollender et al, (2010, p.1278), states that the information in short-term memory can easily be forgotten and thus long-term memory is used to make future inquiries. The User Interface prevents information overload to ensure that the goals of Human-Computer Interactions are achieved easily. Xie et al, (2018, p.1) state that breaking the information into chunks helps to form a hierarchy that helps the customer to adapt to the information about a product and understand it with ease.
In conclusion, Human-Computer Interface (HCI) is very important in designing a business operation. The organization needs to design a system that meets the user needs to avoid time-consuming when consumers make personal visits to the organization. The BestAcom needs to develop a system where customers can find more information about goods and services provided they have internet access wherever they are. The organization employs’ technologies such as the Internet of Things (IoT) to enhance good customer interaction through visual displays and its processing speed of information.