INTERNSHIP EXPERIENCE REPORT
Spring 2020
Student Name: Worksite: 559 BEER
Please use the following template to create your INTERNSHIP EXPERIENCE REPORT. When the report is completed please submit through Canvas for review. A copy of the grading rubric is available with the assignment instructions. Please use as much room as needed for each section header and double space your lines.
ORGANIZATIONAL INFORMATION
I was an intern at 559 BEER and I was supervised by Cheryl Williams. 559 BEER is a food service industry, the first microbrewery and the first tasting room in Clovis. Family owned and operated, producing unique craft beers. My title was Marketing & Events Coordinator and I was responsible for Promoting events on social media platforms, managing events for the creation and development of medium to large scale all occasion, gathering information, and booking events, securing and overseeing events from start to finish, locating and contracting companies and individuals for events.
SMART OBJECTIVES
Objective A: I would like to become proficient in social media marketing. I would like to be able to make social media platforms more effective to the business and consumers. I was successful in fulfilling this objective. The methods I used to determine if I was successful were managed social media platforms by scheduling and promoting upcoming events. I did accomplish my objective because I shadowed my supervisor, asked questions, took notes on what will be the best way to make posts reach more audience and read about social media management tips.
Objective B: I would like to become a more successfully communicator within the workplace. I would like to be able to clearly and cogently communicate topics though writing and speaking. The methods I used to determine if I was successful were effectively communicated with co-workers and people that attended the events. I did accomplish my objective because I shadowed my supervisor, asked questions, took notes and talk to new people. I read articles about how to be more socialize.
Objective C: I would like to become skilled in organizing events. I would like to be able to display, present, and promote a product or service to consumers. The methods I used to determine if I was successful were organized events 1 to 2 times a week through my internship experience. I did accomplish my objective because I shadowed my supervisor, asked questions, took notes and read about events planning ideas online.
SKILLS (1 paragraph each)
3 skills selected below, based on your opinion, that were directly enhanced by this internship. Please use one paragraph per skill. For each skill please describe what level your skill was at the start of the internship (provide details), where your skill level was at by the end of the internship, and give a detailed description of what tasks or projects you participated in that helped enhance the skill.
Skill 1: Team Work
As a Marketing & Events Coordinator, my work involved working with several people to get the work done. For instance, booking, securing and overseeing events requires an entire team to get an entire event up and running. At the start of the internship, my team work level was basic, bearing in mind that I thought I had to do everything myself to gain experience. Throughout the internship, I got to work with different people who taught me the ropes of the profession. At the end of the internship, my team work level was high.
Skill 2: Professionalism/ Work Ethic
559 Beer is a professional organization that requires the highest level of ethical principles and professional standards. My work ethic has improved since I started my internship. For instance, I get to work on time, finish work assigned to me by the end of the day, and consult whenever I am in doubt. When I joined this organization, my work ethic improved from basic to fluent. I am more aware that I need to meet the organizations expectations, keeping in mind the ethics and behavior of a professional Marketing & Events Coordinator.
Skill 3: Critical Thinking/ Problem Solving
I have developed my critical thinking and problem solving skills since I started my internship in 559 Beer. We hit a snag a few months ago with our social media handles and it was my job to fix the problem. I worked with the Public Relations department to put out posts that would deal with the problem – putting my team work skills to play. We had to deal with the problem as a team to repair the reputation of the organization.
IMPACT (1 paragraph each)
Academic Impact:
Theory and practicality are two different things. What I learnt in the classroom was better understood once it was put into action. I got into internship with an idea of the role of a Marketing & Events Coordinator. Once I put it into action, I understood the ins and out of the profession and how to work with other people. For instance, social media management was better practically than in theory. I had to change my perspective and improve my skills in order to better social media management in 559 Beer.
Organizational Impact:
Judging from the response I got after my internship, I made a significant change in the company. I was involved in the planning and coordination of several events and took part in a number of damage control initiatives to save the reputation of the company. I was always available and reliable to my colleagues and supervisors. I gained a lot of experience from my workmates and they got to learn a few things from me. For instance, I taught the social media management team a few terms that are relatable to the younger generation.
Professional or Career Impact:
Before the internship, I was not sure whether Marketing and Events Management was a path I intended to follow. After the experience, I improved on my professional skills, as well as my interpersonal skills. I made the decision to stick with Marketing and Events Management, and further my studies so that I can get the certifications needed to work in the profession. I also decided to open my own events’ organizing company in a few years after attaining the certifications.
CONCLUSION/RECOMMENDATIONS (1 paragraph each)
Please use a paragraph each to answer the following questions.
Most valuable thing learned from internship experience
I learned that I need to work on my time management skills while being efficient. I also learned that team work is the best tool while working in an organization with different departments because it is easier and faster to take care of the allocated tasks.
Recommendations, improvements or positive feedback about your organization or supervisor:
My supervisor was very patient and helpful. He did not complain whenever I shadowed him and bombarded him with many questions about different matters. He allocated tasks to me that were challenging, yet easy to manage with the help of my colleagues.
Final thoughts or conclusions regarding your internship experience:
My internship experience was memorable and intriguing. I met people who are experienced in the profession and they were kind enough to take me under their wing and guide me whenever I felt confused or lost. I would recommend 559 BEER to anyone who would aspire to undertake their internship in the organization.