Is Zillow a friend or a foe of agents?
There exists a lot of controversies concerning whether to regard Zillow as an enemy or a friend. While very many standard points have been raised to support different aspects of the argument, it is clear that Zillow is a friend. There are a couple of reasons which back up this analogy. Since its launch, there has been a remarkable change in terms of creating a platform through which houses can be showcased. As a company, its website based business model has managed to create a brand with a broad audience. As such, it has reduced the cost of advertisement significantly. The existence of credible information from the website makes the company a friend. Different listings that have listings with calculated prices from the estimates are reliable. Also, the site’s interactive nature makes it easy for clients to look and select houses from the listings.
What is Zillow’s competitive advantage over its competitors (e.g., Trulia)?
There is an excellent level of competition existing in the realtor industry. Zillow has developed a stable business model that has enabled it to maintain a decisive competitive advantage. Also, there is effective management that ensures the business goals are well achieved. Ideally, the website has a more redefined graphical nature, which draws the attention of the customers. Besides, listings are easy to access their exact pricing, which is calculated daily. Unlike Trulia, sellers and property information is easily accessible. The site can forecast prospects concerning housing. Also, the company is technologically savvy. It makes it competent in handling various functions of the website. Its credibility has grown over the years, thus making it highly competitive. For instance, integrating with different services is crucial.