Introduction
highlights factors affecting consumers’ perception regarding their electric vehicles’ choices. Thesis Consumers consider electric cars as a product of advanced technology with similar operations and usage costs. However, the attitude-behavior acceptance to such technology design and operations of the vehicles and cost has played a vital role as the key influencers in determining the electric vehicles’ market. When consumers believe that elect6ric vehicles are more comfortable and convenient to use, their intention is also affected, affecting their purchasing behaviors.
Literature Review.
The section introduces theories and models related to consumer behaviors and factors determining consumers’ attitudes toward electric vehicles. Reviecarsemands of the current trend of electric vehicles. Discuss various factors that affect consumer’s demands and priorities when buying vehicles
Describes different ways that society has embraced the technology of electric vehicles
Reviews the convenience that electric vehicles offer to the market. Discuses factors determining purchase decisions, product price place, and promotion models that facilitate electric vehicles’ marketing.
Conceptual framework
Introduces research hypotheses cost and design of the electric vehicles affect the customer’s perception of electric vehicles. Simple designs and considerable costs will attract customers. Maintenance and operations of the vehicles will directly impact on the customer’s demand for electric vehicles
The section further reviews the operationalization of variables by reviewing purchase intention. The ability of the product to solve the intended problem Pricing place and promotion
Research methodology
Describes methods applied in the study. It applies quantitative research for collecting primary data. Cronbach’s Alpha method will be used to test the reliability of each variable. The demographic data of the respondents will be analyzed using descriptive analysis. The relationship between independent and dependent variables will be analyzed using the correlation analysis method. The Survey technique will be further applied to collect primary data.
Questionnaires will be used in collecting data from respondents. Besides, the samples will be collected from the targeted population. The questionnaires will consist of questions that will prompt the respondents to describe their purchasing intentions and the primary factors that determine the purchasing behaviors when buying electric vehicles.
Questionnaires will be applied as the primary research instrument that will be used to analyze the efficiency of the variables.
Data collection method
Survey and questionnaires will be provided to the respondents through the two online platforms. The data from questionnaires will be used to analyze the way at which cost and efficiency affect the consumer’s choices for electric vehicles. The questionnaire will further seek to understand how designs and development of electric vehicles affect consumers’ priorities. The survey will be used to analyze the rate at which convenience and simplistic nature that electric vehicles contribute to consumers’ choices.
Statistical treatment of data will employ descriptive methods, and analysis of the customer’s demographic data will also be analyzed using the statistical package for Social Science Program, SPSS. The technique will be further used to test a hypothesis.
Results and Discussions
It analyzes data collected by employing different analysis methods. It reviews the relationship and differences between dependent and independent variables
Conclusion and recommendation.
The section summarizes the primary findings from the study. It outlines the findings collected from the methods applied in the study.
The section identifies the consumer’s priorities. The marketing mix’s 4P’s will be analyzed based on consumer’s preferences and intentions to purchase electric vehicles.
Recommendation:
The electric vehicle manufacturers should address issues in meeting the customer’s demands and intentions for buying the products. It recommends reforms and amendments that the government should consider in enabling increased usage of electric vehicles. Suggests methods of improving features such as designs to enhance the convenience of the users.