Lyft Stock Prices and Trends in the Industry
Name
Institution
Lyft Stock Prices and Trends in The Industry
Lyft is a well-engaged company within the taxi industry with a more substantial presence within the United States. The company has immense value within the industry, with a valuation of over $20 billion. The company has a very high growth rate owing to the growth of the mobile subscription taxi industry. The company also offers flexible charges to its customers and drivers better compared to its closest rival, Uber. Therefore in assessing the company stock prices and sustainability requires an understanding n the fundamental value approach, which helps in identifying the real value of the company.
The company quality has been adequately defined based on the attractive nature of the company as well as its competitive advantage and sustainability. The expansion strategy across different countries globally has been a significant move by Lyft, which has focused on capitalizing on the considerable market gap within the industry. The diversity of the company operations provide a very crucial focus on essential elements that promote a prosperous business engagement (Campbell, 2018). The integration of cutting-edge technology has been instrumental in improving Lyft operations and brand development. The development of a mobile app has created a very successful commitment to enhancing company development. The increasing number of smartphone owners makes it a strategic move within a very stagnant taxi industry.
Lyft can be able to capitalize on the analysis of Uber engagement in the market and ensure that they develop a highly competitive marketing advantage in the industry. The key measures that Lyft can integrate key measures with a significant focus on building a strong brand that can attract a high rating on the stock exchange. The major concepts that the company has sought to integrate within the industry include strategic management. Effective management takes into consideration the ability of management and employees to interact successfully, which benefits customers through improved customer experience (Alemi et al., 2019).
Managing the needs of employees and controlling negative ratings in public are some of the critical approaches that the company has embraced in promoting its commitment within the stock market and dictate the company pricing. Managing the needs of all employees, including drivers who interact with clients directly and ensuring that they offer quality customer experience, is essential (Williams, 2018). Human resource policies should consider the needs of all employees.
Expansion into new markets successfully shows the competitive nature of the company and the need to transform its operations from a local perspective to a global operational context. Processes within the global context are highly complex, and thus an organization that operates within such an environment can have a positive influence on company sustainability. The expansion should be based on quality where there is better interaction between the management and employees (Simons et al., 2020).
The industry is growing at a very high rate, which requires strategic development and implementation of differentiated measures within the industry that can help in improving the level of organizational sustainability. Therefore, developing a strong brand within the industry is based on the implementation of robust marketing strategies. Thus, the development of multi-centered marketing strategies outlines a better opportunity where the company can maximize its prices within the stock market, considering that investors will have faith in the success of the organization (Alemi et al., 2019). Lyft has a better chance of improving its performance within the industry. The implementation of these measures will be essential in maintaining a substantial competitive advantage within the industry. There is room for Lyft expansion and can dominate the industry based on its ability to remain cautious and meet the needs of all stakeholders.
References
Alemi, F., Circella, G., Mokhtarian, P., & Handy, S. (2019). What drives the use of ridehailing in California? Ordered probit models of the usage frequency of Uber and Lyft. Transportation Research Part C: Emerging Technologies, 102, 233-248.
Campbell, H. (2018). The Rideshare Guide: Everything You Need to Know about Driving for Uber, Lyft, and Other Ridesharing Companies. Simon and Schuster.
Simons, R. A., Feltman, D. C., & Malkin, A. A. (2020). 8 Any early signs of softness in the parking markets in capital markets and parking sale prices?. Driverless Cars, Urban Parking and Land Use.
Williams, Z. (2018). Rideshare Companies Uber and Lyft Strongly Affect Taxi and Rental Car Industries. Journal of Management and Innovation, 4(1).