Magazines, movies and the impact of images
Magazines
Magazines were the favorite medium of communication of the British elite by the mid-1700s. Andrew Bradford and Benjamin Franklin published the first magazines. However, the magazines are not successful; They face distribution challenges because of a disorganized postal system. Moreover, American magazines remain clones of other British magazines. The Saturday magazine appeared as the first successful magazine in 1821. More magazines appear as a result of growing literacy, cheaper printing, and the spread of social movements. By the 21st century, magazines have moved to specialization and lifestyle orientation to attract an increasingly fragmenting audience.
Magazines range depending on the target readers; there are three types of contemporary magazines: buisness, trade, and professional magazines. These magazines aim people in specific professions, they are either distributed by the professional organizations themselves or by media companies. Industrial company magazines are for the employees, customers, and stakeholders of those companies. Consumer magazines sell through subscriptions and at retail outlets.
Magazine specialization exists because the readership is attractive to advertisers. Advertisers target audiences that will respond to them. Advertising price in Magazines depends on circulation: the total number of copies they sell. These sales are either single copy sales or subscriptions. Subscriptions have an assurance of continuous readership. However, they sell below the price indicated on the cover page. Magazines can also be delivered to readers at no cost as long as the readers meet some specific set of advertiser-attractive criteria.
Online magazines are the result of a convergence between the internet and magazines. Allowing customers the flexibility of choosing between printed magazines and digital magazines increases sales. The ability to understand how artwork and graphics provide the background for advertising stories are necessary media literacy skills.
Movies and the impact of images.
Images seen in movies have a significant effect on viewers. When watching movies, they detach viewers from reality, and the images stay with them for a long time. The plot in these movies engages viewers and holds their attention. There are several economic divisions in film making; they include production, distribution, and exhibition.
Movie production is the actual making of a movie. In movie production activities such as scriptwriting, story development, casting, art, makeup, and sets take place. Movie distribution is the process of getting a movie from a studio to the audience. Distribution companies avail movies to movie theaters, to television companies, as well as distribution to international audiences.
The exhibition process is the screening of a film. Movie screening begins in movie theaters. Movie theaters consist of 12 to 18 concession stands and screens. Moreover, Film theaters generate a large amount of revenue from the movies. Besides, the United States experienced about 38,000 movie screening in 2010. Several Movie produces account for 80 to 90 percent of box office revenues. These producers include Columbia, Walt Disney, paramount pictures, new line cinema, MGM, universal and fox.
A movie named pearl harbor spends $280million in production and acquires %450 million profit after distribution. Walt Disney Company had a $69 Billion revenue in 2019; this company produced movies such as Touchstone, Miramax, Pixar, among others. Also, the company publishes books such as Hyperion Books and Disney Publishing. Furthermore, its cables are ESPN and Disney channels, among others.
There are several trends in movie making. These trends are Concept films and Audience research. Concept films are movies with a particular theme. Audience research films are movies that involve the audience before production.