MARKET PLAN REPORT TRADES WOMEN AUSTRALIA

3. Internal Analysis

The internal analysis of the organization can be accomplished by examining the existing and new services. The organization focuses on recruiting more women in the trade-related positions which have long been dominated by men. To have reliable services on the same, the promote programs which also ensure that the recruited women are retained by supporting their existence in such contexts. This is further related to the need to promote recognition of women in the services related to, or derived from trade. In the course of this, they are encouraged to compete favourably with men hence create change in perceptions in the society. New products further emerge and these include the development of the marketing communications that the organization accomplishes with the need of promoting popularity in the industry and the society as a whole. They are also beginning to diversify by establishing more activities all of which are targeted towards fight women oppression in the society.

4. SWOT Analysis

Strengths

The mission and the subsequent operations of the organization are based on current issues in society. The organization values women, therefore, fight for them in the various positions which have long been dominated by men. This reflects the fight for gender equity and equality hence the mission is supported by society. Besides, having a reliable framework makes it an organized institution through which it becomes relatively easy to focus on the objectives recognized in the bigger picture.

Weakness

While has sufficient strengths to enable it to succeed in the industry, it has significant weaknesses which rather act as limiting factors. For one, the organization has not been adequately established making it young relative to the steps that other organizations have made. This s directly associated with lack of adequate resources that the organization currently has concerning their need. Closely related to this is the limited development which is a consequence of the insufficient resources. Moreover, the organization lacks a reliable source of funds making it relatively difficult to meet the needs which require an investment of the financial resources.

No reliable source of funds

Opportunities

While the organization is not that established in the industry, it is fast growing concerning many aspects including popularity. As a result, it has managed to be s leader in the market. This has influenced many consumers of the associated information to focus on the organization. Another opportunity is the emphasis on the promotion of leading human activist movements. The campaigns are some of the phenomena that are embraced in society and now that it involves people, many are interested in getting touch with the organization.

The organization focuses on centralized services in a harmonized manner

Threats

Threats are also some of the occurrences which affect the success of the organization even with strengths that it has. For one, the organization gets limited support from a significant portion of the social population. Many are reluctant towards accepting the changes that will be experienced when women are finally represented in the job opportunities just like the male counterparts are. On the same note, male chauvinism is still a significant problem in society. Therefore, any suggestion or effort towards upholding the recognition of women may not be easily accepted. Moreover, there are emerging organizations to which TWA may lose customers. Focus on the provision of the same form of service makes it considerably difficult for the organization to survive in the industry now that more advanced organizations are offering competition. Finally, threats emerge from within the organization whereby opposition to the mission emerges, the key stakeholders in the organization are male individuals.  They rather view the idea to be pushing them towards giving in to women.

5. TOWS Analysis

Strength-Opportunity Strategies

TWA can utilize its strengths to take advantage of the opportunities that it has in the industry and the market. For one, the organization should utilize the significant popularity that it has attained to improve brand awareness. It will be easy for the organization to communicate their brands to a large audience base.  The organization can also take advantage of the societal issue of gender with which it can penetrate the market. There will be more opportunity of gaining more popularity in the market and surpassing a similar organization offering related services.

Weakness-Opportunity Strategies

The organization can be able to utilize the opportunities as a way of mitigating the weakness that it already has. For example, they should have the potential of utilizing a more unified approach. This allows TWA to partner with organizations which upholds gender equality with an emphasis on the female gender. Now that the organization is still developing, getting in touch with an already developed institution is a great step towards learning from them. Moreover, it makes it possible to reduce the manifestations of their weaknesses; this is possible through many ways including supporting each other to develop strengths where weaknesses existed.

Strength-Threat Strategies

The organization is also able to make use of their strengths as a way of preventing the manifestation of threats which may rather take advantages of the weakness. An effective approach in this instance is the possibility of utilizing the strategy of focusing on real-life issues and the need for them. The mission of the organization, TWA, is a considerable favourite in society. For example, it meets one or more of the sustainable development goals of the century. This can be used to influence the opposing forces by giving them the reason to see value in the mission of the organization; that is, fighting for the positions of women in the trade-related opportunities formerly dominated by men.

Threat-Weakness Strategies

While the threats and weakness offer potential challenges, there are certain ways through which it can minimize the weakness and ultimately counter the occurrence of the threats. The organization need to learn from the developed organizations as a strategic way of achieving the required level of development. Being adequately developed, it will be able to reduce the level of competition that emerges from the threats.

References

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