Market Research in the Marketing Planning Process
The purpose of this assignment is to examine how marketing researchcan be best applied to gather the most usable generational,demographic, economic, and interest focus information related to acustomer cohort. For this assignment, you will conduct research related to a serviceindustry site, event, or concept for which a marketing plan will bedeveloped. The research gathered should be used to explain how marketresearch helps to inform decisions about how to proceed in thedevelopment of a hospitality marketing plan. A minimum of threeresearch citations is required for the assignment. In a 750-1,000 word paper, discuss the following concepts based uponyour research. 1.Summarize the service industry site, event, or concept forwhich the marketing plan will be developed. 2.Identify thecustomer cohort that will be targeted in the marketing plan. Includediscussion about specific research to be collected about thiscustomer cohort in relation to the site, event, or concept. 3.Explain the marketing research and analysis tools that would bebest for conducting the market research on this cohort. Explain howthe research data could be used in making decisions related to themarketing plan for the site, event, or concept. 4.Explain thetypes of marketing plan decisions one could expect to make basedupon the market research findings and analysis. Prepare this assignment according to the guidelines found in the APAStyle Guide