As the problem of environmental pollution due to car exhaust fumes continues to increase, different car manufacturing companies are coming out to advertise their factory-made electric cars. This refers to cars that are propelled using battery energy. Given the emerging competition in electric car advertisement, the Honda motor company needs to plan how it will advertise its electric cars. The purpose of this paper is to present a proposal on how Honda motor company can effectively advertise its electric cars to make high sales.
Market Review
The demand for Honda electric cars in the market is high. One reason for this is that the government has subsidized their prices to encourage people to buy them. The second reason causing the demand for Honda electric cars to be high is that the Honda motor company is an established brand. Honda’s established brand name has enabled this company to attract the best talents. Moreover, this has enabled the company to manufacture high-quality cars. Given that the company’s reputation has not declined, there are high chances that the company will continue to attract a highly qualified workforce.
Characteristics of the Population that will be targeted
The planned Honda electric car advertisement should be presented to individuals that are above 25 years old. This age group is that most of the individuals in this age group have well-paying jobs. Individuals below the age of 25 don’t have a decent job because most of them are just completing their studies. Additionally, such individuals have not acquired enough experience that is usually required for promotion. Employed individuals have a high chance of buying a car to enable them to move to and from their organization.
In terms of income, adverts should be targeted at individuals that earn at least $5,000. This is because financial institutions readily give these individuals car loans. It is usually easy for someone earning at least $5,000 to get a high loan than someone getting a far much less pay. The other advantage of targeting individuals who earn at least $5,000 is that it is easy for them to save and purchase electric vehicles. This is especially if they are not interested in taking car loans or even a case where financial institutions have rejected loan applications.
As for the location, Honda electric car advertisements should be targeted at both the local and global populations. To reach the global population, Honda motor company will rely on its subsidiaries located in various countries. The main advertisement will be translated into different languages in different countries to ensure that many people have gotten the message. All subsidiaries should be asked to pick locals in a foreign country to dramatize the advertisement. This approach’s importance is that it will influence locals in foreign countries into believing that the company is one of their own.
Regarding gender, Honda electric car advertisements should be target both males and females. The males and females persons, however, must be individuals who are over 23 years. The company should advertise small size cars to the females and large car sizes to the males. This is because most females like small size cars while many males like large-size cars. Given that many females love colored pink vehicles, the company will manufacture a few vehicles with this color. Equally, Honda motor company should manufacture electric cars with male preferred colors.
Media that will be used
One of the media channels that need to be used to promote the Honda electric cars is social media. Examples of social media platforms where the advertisements should be made include Twitter and Facebook. The company should consider using celebrities during these advertisements. One of the benefits that will accrue to the company due to using social media is reduced costs. Unlike the other advertisement channels, the company will only need to create Twitter and Facebook pages where potential customers can ask questions and electric vehicles. All potential customers will be asked to either like or follow the pages to get constant updates.
The company should have a budget on how it is going to spend the money. This will prevent it from using money that is meant for other projects and activities. The second advantage of creating a budget is that it will prevent the company from wasting the available financial resources. Wastage of financial resources would delay the time that the company needs to make high sales. If the company is, for instance, planning to double sales within a year, it will not be able to achieve this goal if it is not managing its financial resources well.
Another media channel that can be used is television and newspapers. Again, Honda motor company will collaborate with the subsidiaries located in various parts of the world to advertise its electric motors. After making the advertisement, the company should ensure a constant supply of vehicles to the countries where demand has been created. The benefit of ensuring a constant supply, in this case, is that this approach will prevent the company’s electric car prices from skyrocketing.