Marketing Action Programs for Coca Cola Company
The Coca-Cola Company is the overall pioneer in the industry concerning soft drink. It has its world home office arranged in Atlanta, Georgia. The large volumes of the Coca-Cola association bargains primarily start from outside the United States. As it tends to be seen, most associations like this for Coca-Cola have something that takes after a fantasy, vital, of characteristics, or conceivably communicated goals/goals that portray who the association is and how the association expects to cooperate. Coca Cola Company has come up with a new product called coca-cola plus coffee which they intend to make it available to their consumers. With the rising popularity of coffee, this product is expected to launch successfully in the North American market.
Coca Cola’s marketing plan is much incorporated. Coca-Cola has a cross-media marketing approach, which includes market share and brand building. Primarily the use of social media’s integrated into their marketing mix. According to Beverage Digest (2012), for marketing and brands, Coca Cola has what it takes to build substantial momentum within the marketplace to enable coca-cola plus coffee to penetrate the market.
A company’s marketing mix is made up of its price, promotion, product, and place. Mostly known as a company’s four P’s that determine the business tool used to help market the Company. Coca Cola plus coffee marketing mix, its price, product, and promotion are the critical elements that make up its marketing management. The Company’s price strategies comprise of staying competitive in their pricing. The pricing systems for Coca Cola Plus coffee can be set by grocery stores, convince stores, or vending machines. Coca Cola needs to stay competitive in price because of its competitors who are working tirelessly. The Coca Cola Company is competition-based. And they use status quo pricing (Arab, 2018).
Coca Cola uses several media channels for advertising their products, for instance, Plus Coffee through promotion. This will give this product an added advantage. They will focus mainly on TV commercials and campaigns for advertisement. The sales approach for Coca-Cola plus coffee will be sought out through sales promotion, public relations, and events and direct marketing. Coca Cola will centre their attention on this plus coffee with a focus on its suppliers and customer. Coca colas customers are of high value to the Company.
The task and duties related to the Coca-Cola organization are as talked about. First, we consider its effect on the boarding procedure. The essential job of Coca-Cola’s advertising capacities is to lead the organization to do their administration capacities appropriately to make them effectively accessible to the business sectors, especially concerning their products like Plus Coffee. They help each action from the assortment of crude materials to the conveyance of the items to the client’s hand by guaranteeing compelling administration support. Besides, it is liable for guaranteeing consumer loyalty. The administration of the organization is quick to get each data about the client’s decisions, practices, and observations to meet their Plus Coffee inside a brief timeframe. They take the inputs from the clients by utilizing different procedures and give the clients the very same things to fulfil the clients inside the time of a brief timeframe (Dietz et al., 2002).
References
Arab, N. (2018). Relationship between dimensions of Brand Equity and 4Ps of Marketing Mix-Place, Product, Promotion, & Price: Coca Cola-Consumer Based Qualitative Survey.
Dietz, J. G., Mayo, R. K., & Reteneller, D. P. (2002). U.S. Patent No. 6,408,337. Washington, DC: U.S. Patent and Trademark Office.