MARKETING – ADS REVIEW
By
Course
Professor
[Name of the institution]
March 09, 2021
Ironically, advertising is a form of communication through which businesses promote their products or services by conveying their message effectively and efficiently. Advertising is an art because it works only when made attractive and soothing to the customer’s mind. Effective advertising campaigns build strong relations with customers/clients when they promise to provide them effective advertising services; through an effective advertising campaign, an advertising agency would build or strengthen their business relations with clients productively. When we see, it makes a triangle that involves Advertising Agency, its services, and client or client agency. Here, in this paper, we will discuss different TV Commercials and messages they want to convey. Likewise, psychological tricks will be discussed if used in those TV Ads. Most importantly, we know that TV or social media advertisements have a strong connection to the consumer; for this purpose, we will be analyzing the relationship made by these three TV commercials in terms of consumer buying behavior. It is quite interesting to know the logic of the advertisements made by different brands worldwide because these TV Ads play a significant role in promoting the business to the mass audience effectively and efficiently.
- Coca-Cola TV Ad (Released on Christmas 2020)
As we know that Coca-Cola is known for its valuable products along with making strong connections to its consumers through the power of smart advertisement. The advertisement strategy used by Coca-Cola takes everyone in the loop because they always focus on relationships, values, love, harmony, and many other valuable things, which bring everyone closer by seeing Coca-Cola Ads. Ultimately, their products receive a boost after targeting mass audiences from all over the world. Most importantly, their TV commercials focus on one culture: ‘ harmony.’ This particular Coca-Cola commercial was released on Christmas 2020. It has done a tremendous job on TV and taking society into its loop by addressing the value of important festivals, family, togetherness, and relations. This Coca-Cola ad addresses the importance of relationships in life and breaks the stereotypes of targeting one society and ignoring the other because, through this TV Ad, Coca-Cola is embracing everyone on the beautiful occasion of Christmas when all family members gather and enjoy together at parties feasts, etc. The little girl at the beginning of the Ad needs her daddy with her on this important occasion, due to which she writes a letter to Santa Claus to bring her daddy back home on this occasion. Here, Coca-Cola has shown the strength of the relation between a father and a daughter. Her daddy lost somewhere just to deliver her daughter’s letter to Santa Claus to the Earth’s the North Pole. He faced several difficulties during his travel, but those difficulties gave him more strength and encouraged him to reach the north pole where he met Santa Claus. The latter brought him back home at the crucial Christmas festival where her daughter was already waiting for her. Here, the product’s role is to connect Daddy to his daughter so that they would be able to celebrate the occasion together. In this TV ad, there is harmony culture addressed.
Yes, there certain psychological tricks used in this advertising Ad by showing the relationship between a daughter and father. The difficulties faced by the father to deliver her daughter’s letter to Santa Claus and at the end of the TV Ad, Coca-Cola trucks show a connection and seem to help Daddy reach her daughter on Christmas and the Santa Claus was driving the car. This psyche touches the heart and makes the ultimate connection to the characters and, most importantly, to Coca-Cola. This is a real trick to attract the audience towards buying this product more and more.
Furthermore, this product can focus on consumer buying behavior. Ultimately, it targets the same consumer psyche to make development more valuable in the consumer’s eye. As a result, Coca-Cola will be enjoying more sales than the previous year. Whether it is on TV or social media, the advertisement plays a very productive role in making and strengthening the connection between consumer and brand effectively and efficiently.
Note: https://www.youtube.com/watch?v=yg4Mq5EAEzw
- Sephora – The Unlimited Power of Beauty (Released on February 2019)
This TV Ad was released in early 2019, which had strengthened the feeling of beauty. Every person is beautiful because it is not the thing that has come in inheritance. There is no one on this planet earth will look beautiful or attractive until he/she feels beautiful. Sephora had broken the stereotype of beauty which was being connected to beautiful people only. The Ad is very much interesting and valuable because it has defined beauty in a widespread and more effective, and efficient way. This TV ad focuses on the belief that every person is beautiful and strengthens it that there is no person in this entire world looks beautiful until she feels herself a beautiful woman.
Sephora has broken the stereotype of color that only white people look beautiful, which is entirely wrong because beauty is not inherited at all. Most importantly, the culture of showing beauty to others is discouraged in this Sephora’s TV Ad, because the girl in the ad represents an essential individual of a society. It also addresses that no one needs others to admire her beauty because it is a critical and sensitive thing in a girl’s life.
Secondly, there is a logical and exciting psychological trick used in this ad regarding beauty’s power. It can attract a large audience to promote the product more effectively and positively. The message given by this ad is the need for an hour to strengthen the love relationships.
Furthermore, this product can focus on consumer buying behavior. Ultimately, it targets the same consumer psyche to make development more valuable in the consumer’s eye. As a result, Sephora will be enjoying more sales than the previous year. Whether it is on TV or social media, the advertisement plays a very productive role in making and strengthening the connection between consumer and brand effectively and efficiently.
Note: https://www.youtube.com/watch?v=dmSCJ8eIB3c
- Pepsi Ad (Vending Machine)
As we know that Pepsi and Coca-Cola are rivals to each other. The biggest competitors the world has ever seen are Pepsi and Coca-Cola. This TV ad was released three years ago and spread a market rage in the town. In this, a little boy came to the vending machine to get Pepsi. By not reaching the button, he uses Coca-Cola cans to step-up and press Pepsi to get it. The most important thing is to notice that he did not care about the money he spends on Coca-Cola just to help in stepping-up and get the Pepsi easily. This ad is purely about market culture, the culture of creating tough competition in the presence f competitors effectively and efficiently. To create creative advertising, it is necessary to define some important strategic choices required to develop an effective and productive marketing message. Advertising teams must possess creative skills in order to put stimulate, persuasive pressure through their advertising campaigns, urge customers to buy the brand’s products or services. They can make strategy competent when they directly hit the customer’s mind because their advertising appeal must speak an individual’s needs, wants, and interests. This is why advertising appeals provide an exact hook to allow the persuasion to occur successfully. Putting a creative appeal, attractive communication messages contain persuasive pressure to successfully attract the viewer towards the brand (Middleton, 2019). The advertising team could use a number of appeals to create productive advertising campaigns for clients, i.e., Personal Appeal, Social Appeal, Sexual Appeal, Romantic Appeal, Adventure Appeal, Musical Appeal, and many more. These advertising appeals would be fruitful for the brand when the message is attractive and has the ability to pull the audience towards these products or services.
Additionally, Furthermore, this product has the ability to focus on consumer buying behavior. Ultimately, it targets the same consumer psyche in order to make the product more valuable in the consumer’s eye. As a result, Pepsi will be enjoying more sales than the previous year. Whether it is on TV or social media, the advertisement plays a very productive role in making and strengthening the connection between consumer and brand effectively and efficiently. As we know, competition is fair, but the use of other brands’ clear images and products is not pure marketing because market ethics are fundamental and significant. Lastly, it is important to note that all three ads are different from each other. Likewise, the message they are giving suggests that every TV ad has its own significance, but the Commercial’s script is really important to not let other individual smart while others are making and finish I effectively and efficiently.
Note: https://www.youtube.com/watch?v=GyY15Jkkg2A