Marketing of a New Candy

Name

Institution

Questions

The new candy bar will be sold to the local consumers, especially the regular company customers and the neighboring towns’ candy lovers.
The target market consists of a large proportion of youths and children who are fond of consuming candies. Another significant factor is that the targeted population has a high purchasing power, with most of them being in the middle-class earners. The population also has a better buying power, as revealed by the previous economic indicators.
The product’s market name will be Tasty Candy. The candy will be in various romantic colors, for instance, purple, red, orange, and peach. The brand’s image will be that of a teenage girl hiding behind an electric pole eating the candy.
The Tasty Candy will come packaged into a 300g packet containing three bars of 100 g. It will be in the well-decorated cover, which will bear the color of the candy. The ingredients will also be labeled on the cover. They include heavy cream, honey, macadamia, milk chocolate, and confectioners’ sugar. Considering these factors, the consumers will pay $3 per packet.
To enable the consumers to know about the candy, the company will be giving out free samples to regular customers whenever they visit. We will also create an advertisement about the candy, which will then be posted on our web page.
The communication channels that we will use include social media marketing and the company website. We will create an advertisement video, which will then be posted on our web page and also on Facebook and Twitter.
Consumers will benefit from the candy at our company retail shop and wholesalers. Also, customers can make online purchases and have the candies delivered to them.
Our candy will be different from the rest based on the unique shape of a pyramid. It will also less sugar to enhance the health of our customers.

Reference

Perreault, W. D. (2018). Essentials of marketing. New York: Mc Graw Hill.