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Management

Marketing, Planning and Management

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Marketing, Planning and Management

Question 4

The product market is one of the most critical components in the success factor of different organizations. By understanding the market, it helps a great deal in understanding the different market patterns and how to ensure the success in business continuously. Product differentiation forms a better competitive approach to the market and hence improved and continued impact on the industry (Ray Chaudhuri, 2014). However, the market segmentation approach is one of the most significant influences towards the success of the business and how well it serves the continued customer needs.

Ensuring the success of different segments helps the company identify specific attachments that would need continued management to establish a significant impact and influence on how well individuals continuously engage and improve gradually towards improving its market share. For the organization, it’s essential to understand the critical steps in establishing a market segment and how well it works to ensure the market gets well served. The following steps are useful in establishing a significant market segmentation.

Identify the target market.

In finding common ground forms, the most significant approach and influence towards creating substantial impact and input in the market structure. The marketers in the first instance need to identify the target audience who needs to have significantly similar characteristics or needs in stock. It’s the most critical step in identifying the significant impact and influence towards establishing a better market approach and commanding the market shared. Seclusion of s significant niche that would have similar needs and that the company strives to accomplish would create a considerable impact and influence towards improving and continued management of their obligations to ensure success in the identified segment.  A group of male and female individuals may not become segmented in a specific sector as these share different needs.  However, in situations that the organization identifies such disparities, there is significantly a more exceptional approach towards the creation of a better plan and devising of different ways that the company can achieve both needs of its market segment.

Identify the expectations of the target audience.

Once one has identified the significant target market, its essential to locate the best option in serving the defined market, it’s possible by creating a better approach towards understanding the needs of the group significantly.  The needs of the individuals within the identified segments form the most significant assets of the company success. The marketer needs to interact closely with the individuals within the target market to identify the specific needs and ensure they have a concrete understanding of how well they would achieve continued management and increase their impact on serving their segment. Product customization and differentiation accompanied by cost management would form the significant implications and approach towards achieving the success of managing the needs of the section.

Create subgroups

The market segment identified would have a significant influence in terms of market gap and analysis. The organization needs to manage the different groups by forming subgroups within the sector.  The approach may focus on age in terms of needs and how well the product built may have an impact on the needs of such individuals and how much the product would satisfy the customer needs. Within the subgroups, the organization would better identify the different approaches that would impact the success of their target product to the specific group.  Additionally, in the case of advancements, the company would be better positioned to identify the different ways in which they can successfully improve the products to meet their needs.

Review the needs of the target group

The marketing team needs to review the needs and specific requirements of each segment and subsegment. It’s essential in that particular parts may respond significantly differently to market fluctuations, and these would be important in identifying the significant change areas and improvement of the product to continuously ensure the success of the product within the segment gradually. It’s also a way of identifying the different changes in ideas and needs of individuals within a sector of a subsegment and act accordingly.

Name your market segment.

Identification of a segment in a specific title helps in the implementation of strategies significantly. It helps avoid the aspect of mixing up ideas and strategies that would not fit a particular segment and which would harm the needs of the section and its overall management.

Marketing strategies

Product penetration within the market is quite involving and would require devising significant approaches towards the specific segment in identifying and creating a substantial impact to the products within a sector (Faisal, 2016). It’s essential to locate a particular industry and ensure there is a specific marketing strategy within the segment as the organization cannot afford to have the same approach within all sectors in the market.  There is a need to get a connection between the specific segment and the target audience.  Their ideas need to marry, and this will ensure less conflict of interest and how well they get to satisfy the needs of the specific segment.

Review the behavior

Checking the trend in audience behavior frequently is essential in that it establishes a better understanding and more considerable significance in providing concrete and better approach to changes marketing approach for the group. Individuals don’t need to have similar requirements throughout the years. The changes would require adjusting and improving the strategies to the group to create significant understanding and improving significantly in the market penetration.

Size of the target market

Understanding the size of the target market is critical in managing the different sales planning within the organization. Similarly, creating a better value and improving would have a better approach to product forecasting and creating a significant impact on the different ideas present significantly. It’s also a useful tool in understanding the market share of the organization and how well the organization would become better positioned to establish a significant impact on the market and the competitive aspect with its products and others in the market.

The segmentation framework is the most critical tool in understanding and evaluating the approach to better marketing. The marketing group needs to understand the significant impact and influence of continued marketing. The most fundamental modern approach to segmentation involves personalization. It aims at creating a better effect and influence towards improving and increasing the ability to manage the significant individual needs gradually. A right segment would require the approach stepwise and ensure fully understanding the market that an organization wishes to serve and create considerable impact continuously. Furthermore, subgroups are also vital in establishing a significant impact to the organization marketing, planning on sales, and forecasting significantly on future demand in the market.

Additionally, by good business models, the marketing aspect is well-taken care, and continued understanding improved to create significant impact and influence.  The team needs to integrate the different ideas and approaches in developing and creating a better effect to the market gap that may exist significantly and have a gradual progressive approach that may lead to a better market segmentation and differentiation. Lastly, meeting the demand by understanding the specific needs of individuals is key to establishing a significant impact and influence towards the business world and creating a better understanding of the market gradually.

Question 5

The approach to managing important organization information and continued influence towards creating a significant impact on organization performance, it’s essential to incorporate a significantly appropriate forecasting approach. The planning process would also require a considerably better approach in creating a significant impact and influence towards building and improving the different business market shares (Gulay, 2018). Bearing in mind, the company has had tremendous approaches to marketing and planning, its critical to understand the different ideas as to how well these created a better plan and how well these impacted on the company performance.

Getting a better planning approach and forecasting both demand and supply within a specific period would require understanding the different forecasting approaches that would become useful to analyze the market and establish a significant influence on creating and improving its market share. All these approaches form a considerable impact and influence in creating an overall understanding and selecting the best option that would suit the entire organization operations and which would have limited control and impact gradually.

Once the managers and forecaster have created their problem within the organization, then the forecaster would become better positioned to establish a significant impact and influence towards the best method that the business would approach and create a better understanding significantly. These approaches involve;

Qualitative techniques

The approach is one of the most significant in introducing a new product in a market that entails different ideas and which presents significantly different approaches.  The forecasting method does not engage already existing information in making its demand forecasts for the new products (Coviello, 2005).  However, with the different ideas, it’s essential to establish significant impact and influence in terms of understanding the different patterns within the market, analyzing the substantial effect of the changes the target audience may present, and significantly formulating quantitative information in analyzing the demand of a product. Additionally, the forecasting approach is significant in that it establishes a considerable impact and influence on the management of new products within a market.  In places where the market entry is uncertain, there is significantly a more excellent deal in establishing significant market sharing of the original product.

However, the approach would only become suitable for new products as it does not rely on historical data to establish a better understanding. It’s only limited to a company that is continuously innovating and employs technology in creating a better understanding and improving gradually. As for the company, the approach would not be suitable in the year’s cycle planning as this would require previous understanding data in terms of product-market penetration and continued impact in gradually improving and creating a better forecasting in the future.

Time series analysis and projection

The reliance on patterns and changes within these patterns forms the forecasting approach of time series.  It aims at understanding the different ideas and continued analysis of the significant impact of the strategies and how well they present the information within these changes (Lenoir & Crucifix, 2018). The forecasting approach relies significantly on the historical data of a specific product. The changes in patterns are essential in that they create a better understanding of the different cycles and how the expected move would influence the approach better.  Additionally, with the various ideas presented, time series is significantly useful in forecasting the demand for products that are already in existence and which constitute a market share.  As for the cycle year, predicting the approach would be appropriate to use and establish a significant influence in creating a better idea and identifying considerable impact and power in the market.

Causal methods

The forecasting approach is more refined in terms of information analysis as it relies on significantly sophisticated information on relationships between systems elements, and it’s quite powerful to consider different special events and creates a significant influence on the specific product within a particular market. The approach, similar to the considerable input of time series analysis and projections it utilizes the aspect of continued historical information in building up a better plan. By creating a significant impact on the continued development and establishment of a better product forecast.

The differences in significant forecasting approaches form a clear understanding of the considerable impact and contrast between the different strategies that the company may utilize to manage its next forecasting and incorporate it within the year’s plan. However, as a point of focus, it would become essential to integrate causal method in the year’s forecasting approach (Trafimow, 2016). The plan is significant in that it establishes a substantial impact to the specific products and understand the different ideas present within a particular product and the system to create a better forecast in the years to come. The approach would become the most appropriate in the current forecasting approach as it creates a significant impact on all products and the systems generally, unlike the rest of the plan involved.

 

 

References

Coviello, N. (2005). Integrating qualitative and quantitative techniques in network analysis. Qualitative Market Research: An International Journal8(1), 39-60. DOI: 10.1108/13522750510575435

Faisal, A. (2016). Marketing Strategies in Online/Digital Marketing. Account And Financial Management Journal. DOI: 10.18535/afmj/v1i8.01

Gulay, E. (2018). Comparing Simple Forecasting Methods and Complex Methods: A Frame of Forecasting Competition. Scientific Annals Of Economics And Business65(2), 159-169. DOI: 10.2478/saeb-2018-0010

Ray Chaudhuri, A. (2014). Cross-Border Mergers and Market Segmentation. The Journal Of Industrial Economics62(2), 229-257. DOI: 10.1111/joie.12047

Lenoir, G., & Crucifix, M. (2018). A general theory on frequency and time-frequency analysis of irregularly sampled time series based on projection methods – Part 1: Frequency analysis. Nonlinear Processes In Geophysics25(1), 145-173. DOI: 10.5194/npg-25-145-2018

Trafimow, D. (2016). The probability of simple versus complex causal models in causal analyses. Behavior Research Methods49(2), 739-746. DOI: 10.3758/s13428-016-0731-3

 

 

 

 

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