Marketing Term paper is due Week 11 by 9am on Turnitin and in class (hard copy)
The purpose of the Term paper is to research a specific topic for your chosen industry.
Maximum 2000 words, minimum 1000 words
Font: Arial or Times New Roman
1.5 or Double spaced
Font size 12
You may select one from column A and one form column B (or choose your own industry that isn’t on the list) and must sign up on sheet in class
| Industry | Topic Choices |
| jewelry | Segmentation |
| cars | Positioning |
| Fast food | Product |
| Luxury goods | Branding |
| restaurants | Distribution |
| Kids clothing | Promotion |
| Womens clothing | Advertising |
| Mens clothing | Market Research |
| Sport clothing | Pricing |
| Beverages (water, soft drinks) | |
| Baby products | |
| High fashion clothes | |
| Packaged foods |
YOUR TASK:
Your task is to write a paper discussing the strategies of your chosen topic (from column B), as it pertains to your topic from column A, and then use 4-5 company examples to illustrate your strategies and points. This is not a paper about 1 company. For example, if I choose pricing in the sports clothing industry, I will discuss the different pricing strategies that the sports industry uses and then give examples of different companies that are using those strategies.
YOUR WRITTEN PAPER MUST:
- The Report is to be handed in stapled – no plastic covers or binders or folders
- Formatted to APA requirements (header, footer, table of contents, headings)
- Use a minimum of FIVE references(3 must be peer reviewed)
- Proper English writing
Grading: graded out of 40. Worth 20%
Content and Use of actual company examples 25
Formatting 5 (table of content, headings, clarity, page #’s)
Writing 5 (grammar, punctuation, proper English
References (5)
YOU MUST SUBMIT TO TURNITIN BEFORE THE DEADLINE AND BRING A HARD COPY TO CLASS