Music and Marketing:How Music is Using Marketing to Grow
There are very few industries that fully understand the need for evolving, music is one of them. From vinyl to the now popular Tidal, the trend has changed for the better in recent decades. Music has evolved from numbingly slow pace marketing to a quicker, faster and efficient internet-based platform. It can now be shared across a wide range of mediums and devices. Today, music heavily anchors its success on marketing. Artists and relevant stakeholders are investing in marketing through various platforms, and it haven’t disappointed. There are several ways through which the music industry is benefiting from marketing: this article focuses on them.
What is Music Marketing?
Apart from production and talent, marketing is a crucial factor in making music and the artist a success. It has the potential to turn hard work and talent to thousands of fans and supporters. Before the internet came into existence, music marketing would have just been limited to radio and tv stations, DJs and perhaps, the industry press. But in the internet age, music marketing consists of several social media platforms like Instagram, Twitter and Facebook. There are also major digital music platforms like SoundCloud, iTunes, Spotify and Tidal.
Music Marketing and Social Media
One of the biggest platforms artists are marketing their music is social media. Raffi Keuhnelian, the head of MusicPromoToday, acknowledges that social media has been pivotal in allowing artists from around the globe to become world superstars. The biggest names in music industry today, the likes of Justin Bieber, The Weekend and Adele, all broke to fame through social media. Social media gives them an opportunity to interact and connect with their fans.
Fans feels like their voice and opinion is being heard through social media. On the other hand, artists use the platform to communicate with fans by updating them on their latest news as well as upcoming releases. In today’s world, successful artists are those that capitalize on social media and other marketing platforms. In this regard, music is using marketing to grow. Time and again, we have seen artists sponsor their music through ads. On a platform like Facebook, many artists are sponsoring their music through ad links. The biggest beneficiaries from these promos are the upcoming artists, more people have recognized their work and began following their music closely. This is the most common way that music is using marketing to grow.
How Music is Benefiting From Mobile Marketing
With the advancement of technology, almost everyone owns a mobile phone, and they always have it on them. This gives music pioneers a great opportunity to reach out to fans and promote their content. It works efficiently because an individual can access music from anywhere they are, be it at work or home. They can simply check their phones and discover a song or artist they have never heard of before. This way, music will grow and reach to more audiences that previously wasn’t reached or tapped.
In the past, people had to be listening to radio stations at the right time to hear new songs. This is no longer the case as they can access music anytime from anywhere. It is also easier to identify and listen to new music. Additionally, video marketing has emerged as one of the ideal methods to promote music. Popular sites like Vimeo and YouTube allow you to create video content and post it for millions of users to see. This is a great way of promoting music in today’s digital space. More and more artists are emerging from YouTube videos as users surge. The platform has immensely promoted music growth worldwide.