Nike Inc.

Nike Inc.

Nike Inc. operates in the apparel/footwear industry. It is globally recognized for its athletic footwear, equipment, and apparel. Nike’s business-level strategy can best be described as a focused differentiation strategy. Nike manufactures unique products with its main focus on sporting footwear/apparel. In the corporate level strategies, Nike seems to be focused on diversification. It aims to become a diverse and inclusive company with a global presence. In this regard, Nike has been diversifying its operations through technological innovations, such as the Space Hippie, which are meant to give the company a competitive advantage and diversify its revenue. Recently, the company had to make some major adjustments to its processes, especially when COVID-19 hit the economy. It has placed more emphasis on its technological advances, such as digital demand sensing. The company is working on a supply chain network that is dynamic and more efficient. The corporate and business-level strategies illustrated here give us an insight into Nike’s SWOT analysis. We can see its strength demonstrated in its strategies and the threats presented by its growth and diversification.