Papa John’s Company in Brazil
Marketing Strategic Objectives (4Ps)
The marketing mix strategy has enabled Papa John’s firm to remain competitive in the market. Besides, the company applies the market mix (4Ps) to achieve the objectives and goals aligned in place. As of 2020, Papa John’s company will have expanded its brand in Brazil through innovative strategies. Following is a description of Papa John’s company objectives to gain the marketing competitive advantage. Products in the firm are speculated to reflect a solution to the needs of the customers. As a result, Papa John’s international intends to initiate the design of products, features, and names in order to stand out in the market competition (Charlton, 2019). In fact, the organization follows certain factors intended to boost the strategy of products. Hence, the factors comprise of variety, packaging, quality, name of the brand, features, as well as augmented services.
Also, the strategy of pricing aims at evaluating the strategy of product values that concerns the customers targeted. Notably, Harvey (2018) says, Papa John’s intends to establish terms of credit, periods of payment, pricing lists as well as discounts in products for formulated discounts. However, the awareness has raised in the company in that if the firm is motivated to adopt the strategy of pricing, it has to utilize the discounted prices that guarantee the market share. Brazilian, market players show retaliation that the company has tried to be aware of; thus; planning to initiate a war that involves an undesired price.
Reflecting on the Brazilian economy, Papa John’s firm has established a strategy in the front line to initiate a movement that regards the place/distribution approach towards achieving competitive advantage. The company intends to involve a combination of both indirect and direct distribution. Particularly, the firm intends to involve no intermediaries in the country while at the same time there is the need to specify on selected middlemen (Harvey, 2018). The latter includes the involvement of retailers and wholesalers as they are the most effective in the chain of distribution. However, the most effective mechanism that cannot be avoided in the goal to gain the marketing advantage, revolve around the strategy for distribution. Basically, the firm intends to outweigh its competitors by utilizing both the modern and traditional approaches in a promotion. The former (modern approaches) is a supplement to the already employed traditional mechanism. Hence the use of current media platforms, such as YouTube, Twitter, and Facebook among others is a deliberate advancement that would boost the reach of radios, televisions, and newspapers.
SWOT Analysis
Surprisingly the SWOT matrix of Papa John’s international in Brazil would compare the most achievable sectors of the firm as compared to its competitive position in the market. Luckily, the company’s strengths are attained regarding Brazilian internal advantages. That is the reach in distribution as well as the structure of pricing. Papa John’s firm has the most adorable number of outlets that fit a timely manner in Brazil. Also, the latter is achievable through the production of minimal costs, in which the firm disposal products at a lower price as compared to other market players in Brazil. However, the firm has been weakened in the promotion/advertising sector; thus, the emergence of modern technologies has outweighed the traditional approaches used in Brazil by the firm. The weakness is solvable through present internet and social media opportunities that arise in the country; thus, the opportunity is more effective in the entertainment industry (Williamson, 2018). In fact, the organization might want to expand the services based on the existence of Brazilian internet users. Perhaps, adverts might appear in between entertainment contents in which most of the Brazilians spend their time on Twitter, Instagram, and Facebook platforms (Charlton, 2018). However, the suppliers in the entertainment industry become a threat in which Papa’s John’s company might want to employ more inputs to acquire the best suppliers. Most importantly, the power to bargain is a key aspect of the market.
References
Charlton, A. B., & Cornwell, T. B. (2019). Authenticity in horizontal marketing partnerships: A better measure of brand compatibility. Journal of Business Research, 100, 279-298.
Harvey, M. (2018). Marketing Strategy of Papa John 39 s Internationala Inc. Retrieved from https://www.essay48.com/marketing-strategy/14714-Papa-John-39-s-International-Inc-Marketing-Strategy
Williamson, D. (2018). Papa John’s International Inc SWOT Analysis. Retrieved from https://www.essay48.com/term-paper/5294-Papa-John-s-International-Inc-Swot-Analysis