Persuasion aims to change an audience’s mind towards something
Persuasion aims to change an audience’s mind towards something and is often used in pursuit of personal gain. The channels used should apply to the audience as the main aim is to appeal to them to join you and even purchase your product. The choice of the channel used represents the means through which the messages are transported and should appeal to human consciousness. It is essential to know the type of audience you are reaching out to and which medium to use.
All means of communication aim to convey a message to a particular audience. While the verbal focus on spoken word, written is passed through books, blogs, etc., auditory relies on hearing and visually conveys information through diagrams, adverts, and even pictures. All these have one joint function, and that is to communicate. Different companies use different means to appeal to whoever they are addressing; hence the type of communication used is of great importance.
Non-verbal communication includes the use of gestures. No sound is required while communicating; thus, one is called upon to be aware of how their emotions feel physically and should be intentional about how they react, and this applies to social media. Mimicking other non-verbal communication, you find effective will assist in improving their communication skills. Verbal communication uses language through speaking and is very useful. Using a strong and confident speaking voice enables the audience to hear what one is saying and use active listening; this will keep the conversation lively. Voice record works best while conversing on social media.
Persuasion is essential in the business world. Aristotle’s communication model is fundamental as the speaker is the focal point of concentration. Using the Yale stage 5 model, he needs to be able to identify the audience, allow their participation in the conversation as well as the distribution and legitimacy of what he is addressing. The heuristic-systematic model, on the other hand, focuses more on how people will receive and process the information; this is where Maslow’s hierarchy of needs comes into play. A speaker needs to be able to appeal to the basic categories of the needs of the people, as this will enlighten him/her on how to proceed. Applying the Elaboration likelihood model will enable the audience to change their attitudes and beliefs, this is what persuasion is all about. Lastly, the speaker needs to know when to intensify or downplay a situation. Rank’s model needs to be taken into consideration.