POSITIONING STATEMENT
Elements of a positioning statement
A positioning strategy is a yet another-or two-sentence declaration that expresses the distinctive value of your product or service to the customers in regards to your biggest competition. For instance, a costly fragrance may be using the accompanying as its positioning statement: “The greatest perfume for a perceptive woman, our scent delivers one more-of-a-kind floral fragrance that is identifiable as a masterpiece and rare.” when the declaration is established, you would use it to see if the advertising tactics and strategy endorse the statement. If this is not the case, create other procedures that are appreciative.
The four distinctive positioning components statement
There are four elements to the well-designed positioning statement. First, it must identify the target audience, the attitude, and population summary of the current group to which one you want to refer (Inanc–Demir, 2019). Second, this should define the conceptual framework of the classification wherein the company sets. Third, this should bring out the value, and finally, this should give future buyers a reason to think that the product will execute on its pledge.
Evaluation criteria
Once you’ve drawn up a positioning statement, it’s time to test its strength. Ask yourself if the message is unforgettable and based on the core customer if the image it creates in your view is a straightforward image of how your brand varies from the competitors and whether that is convincing and encourages the product to develop. Finally, put the declaration on the actual test. Does it serve as a buffer to make choices about the product? If you really can reply in the form of a question, your marketing strategy may be substantial.
Reviewing at a future date
Once you’ve made your promotional strategy, it’s better to leave this one alone a week or so, then come right back to see if it still fits the assessment requirements (Bon, 2019). For the week, hiatus often will assist your thoughts to produce the declaration. The evaluation of the disclosure can result in small differences that improve the production of the disclosure.
Flexibility
Positioning statements need not be cast in stone. Although there is interest in having the very same declaration such that your marketing strategy is consistent and has an opportunity to work through all the time, business activities can change rapidly. If competitive environment shifts, you may need to modify your marketing strategy to realize what that change would mean for your product.
References
Bon, A., & Akkermans, H. (2019, May). Digital Development: Elements of a Critical ICT4D Theory and Praxis. In International Conference on Social Implications of Computers in Developing Countries (pp. 26-38). Springer, Cham.
Inanc–Demir, M., & Kozak, M. (2019). Big Data and Its Supporting Elements: Implications for tourism and hospitality marketing. In Big Data and Innovation in Tourism, Travel, and Hospitality (pp. 213-223). Springer, Singapore.