Pricing

Pricing Assignment 2

Current Price

As I was researching the prices of the items, I was very surprised by how much people are willing to pay for the action figures. But, the prices are not as surprising given the Comicon-culture in America regarding action figures and action hero comics. For instance, it is no surprise that people would purchase She hulk for $ 435 and Predator Wolf for $ 2 399.99. In my opinion, some collectables attract more popularity compared to others.

The type of service I would create for the target market is an online platform that only offers exclusive content and materials. Referring to the marketing mix concept, the online platform will provide price and product for the target market (Londhe, 2014). The online platform will have features all the high priced and low-priced action figures corresponding to their categories either DC Comics or Marvel comics. With the action figures, each will have a 360-display that showcases how they appear and a tidbit on how the action figures amount to their specific prices. Besides, the service will include a bidding platform that allows the person with the most reasonable price offer will be awarded the figure. For the place, the point of sale will include a location for the seller which will be placed on the website (Londhe, 2014). The service will entail being an intermediary for the purchaser whereby, if a deal is done, the intermediary will purchase the item then sell it for a profit from the buyer.

Reference

Londhe, B. R. (2014). Marketing mix for next-generation marketing. Procedia Economics and Finance, 11(1964), 335-40.