Product Name: Air Pods
Air pods are used for entertainment purposes as they are used to play audio with regulated sounds. They are featured with an in-built microphone that filters out the background noise hence allowing phone calls. The companies categorize potential clients according to their ages, gender, income, location, family situation, annual income, education, and ethnicity under the demographic segmentation. The psychographic segmentation uses personality traits, values, attitudes, interests, lifestyles, psychological influences, subconscious and conscious beliefs, motivations, and priorities. I believe that I became a target of the company that sells the air pods because I value quality and status. The marketing manager must have instructed his staff to increase productivity and show value in the final products. I think the quality of the air pods is a factor that attracted me to purchase the item.
Product Name: Cardigan Sweater
The cardigan sweaters are fast becoming fashionable amongst all the age groups. The sweaters are crucial in beating the cold weather, and therefore, they are in demand in cold places such as my local city. The firm that manufactured this particular item must have considered the location and established that it would be a hot cake due to the cold conditions experienced in this locality.
In terms of gender, the product is preferred by ladies. This factor must have been considered to win my loyalty since I ended up purchasing the item for my mother. I was certain that my mother would be pleased to receive the cardigan sweater as a gift, and this knowledge influenced my decision to purchase it.
Product Name: Lipstick
Lipsticks are cosmetics that apply color, protection, and texture to the lips. The lipsticks are commonly used by women as a form of make-up, with the view of enhancing beauty. Most women feel comfortable and courageous when they are complemented as being beautiful. For this reason, I decided to purchase the lipstick to ensure that I become more presentable by making my lips soft and attractive.
Besides the gender, my personality as a fashionable woman must have convinced me to purchase the item. I strongly believe that I became a target of the cosmetic company due to my love for fashion. I love wearing make-up to enhance my appearance. Therefore, I found it effortless to purchase a lipstick for myself. Similarly, my lifestyle must have been a factor that made me a target of the product.
Product Name: Watch
A wristwatch is an essential item for timekeeping. Wristwatches are used to make dressing complete. Some wrist watches are designed to meet ladies’ tastes and preferences, while others are meant for gentlemen. I bought this particular wristwatch due to its quality. I strongly believe that the company which made this watch must have considered my taste as a person who loves quality.
Besides, my lifestyle must have been a factor that made me a target of the company that sells this wristwatch. Being a person who loves fashion and trendy wearing to make me appear presentable, I found it necessary to purchase this watch.
Product Name: Ring
My age was the major demographic factor behind the decision to buy the ring. As a young person, I like to identify with fashion, so I decided to purchase the ring to maintain my fashion. Besides, I wanted to enhance my appearance. The trends in tastes and preferences also made it a priority to purchase the ring.
Also, I believe that my attitude towards wearing rings played a role in purchasing the ring. I hold rings in high esteem. I love wearing them. The attitude is positive, so I found myself fully convinced to make the purchase.
Part III
In this section, I will discuss the promotional materials used to market two items. The items to be discussed are air pods and lipstick. The promotional materials that I will discuss in this section are essential to both air pods and the lipstick.
Brochures are used to introduce a company’s products or services to their targeted audience and potential customers. The brochures are normally designed to fit on one folded sheet or as a small booklet. They assist in getting customers to follow a specific call to action and aid in generating new business. The brochures are essentially promotional tools for air pods as they are likely to reach many potential customers.
Flyers- Flyers are a relatively inexpensive form of marketing and are usually intended for mass distribution. The flyers are produced on a single sheet of paper and inform or promote more specific information such as sale, special promotion, or new service. The flyers make the process of selling both air pods and lipstick faster, bringing more revenue and widening the profit margins.
Posters- the posters are beautifully designed pieces that promote a specific service or event. The posters vary in size, shape, and style and provide the desired information to the buyer. The posters are an essential tool for promoting the sale of air pods.
Custom postcards- sometimes, the process of personal selling uses an interesting image on one side to spark interest. The postcards can be made easier to provide customers with quick information that promotes a specific product.
Direct mail- direct mail campaigns are a form of advertising that provides customers with a wide variety of information on the company that sells a particular product. When using mail campaigns, it should be accompanied by a detailed report on campaign success.
Custom packaging- the package design conveys the most important aspects of the company’s products to the customers and allows it to stand out from the rest.