Project Executive Summary
Technological advancement has brought about innovations that increase the competitive advantage of businesses within the market segment. One of the companies that have adopted technology to increase productivity and profitability is G&M. G&M has emerged to become one of the best manufacturing companies within the California states. The capability of the state to sustain various firms that are established within the state was a crucial factor for settling on California to be a state where operational activities are conducted as well as the G&M company quarter. G&M is an enterprise that engages in footwear productions within the industrial sector. What makes it a more recognized firm is that the footwear industry has limited companies within the United States; thus, allowing it to explore the untapped sector within the state. The company has been involved in the production of different types of footwear products, and they keep on increasing with the increased demand both internally and externally. Some of the products produced within the company include; boots, trainers, sneakers, loafers, ankle strap heels, ankle boots, sandals, gladiators, and stilettos. The company’s decision to engage in the production of such footwear products was to provide for females and males with quality footwear products. The G&M footwear aims to conduct its operational activities nationally as well as globally; this is due to the increased demand for different types of footwear products within the market segment.
Its success within the market lies in G&M’s ability to embrace business focus, ethical framework, and corporate culture. Business focus can be defined as a market strategy usually applied by most of the organizations to concentrate the entire business resources when expanding or entering the market segment. Most of the organizations with products that can competitively satisfy the customers tend to consider the business focus. Since the G&M firm is classified under a new organization within the market industry, embracing a business focus strategy is ideal as it will enhance business rapport with its clients, especially the national level. According to the mission statement of the company, business focus is comprised in the core values of the firm which include; product leadership, customer focus, operational excellence, as well as organizational sustainability for creating conducive operational activities within the desired markets (Krishnadevarajan, Balasubramanian
& Kannan, 2015). The corporate culture of G&M is rooted in the organization’s investors, the community, customers, strategies, structure, and goals. The culture of the enterprise is to ensure that all of the workers are adhering to the structured regulations and policies established by the organization that governs the firm as well as ensuring its customers are supplied with the products that can create a maximum satisfaction needed. The ethical framework of the G&M firm is a crucial factor for ensuring the organization takes ethical actions, especially in the event of making decisions (Ferrell & Fraedrich, 2015). All of the decision undertaken by the company has to consider the ethical implications that come with such decisions as they might have a negative impact on the customers and business. Ways in which the value chain of IT provides support to the enterprise innovation, as well as a competitive advantage on most occasions, is through ensuring the decision made fosters positive changes within the organization.
The decision support system of the G&M company generally supports the firm in making decisions that foster positive changes, especially on the strategies necessitated for the implementation within a new global market segment (Baltzan & Phillips, 2015). The value chain of IT will provide support to the G&M company competitive advantage and innovation towards products production of high quality as well as the ones produced via the usage of an advanced technology which provides the business with an added advantage over its rival firms within the operational market through offering support to various decisions employed by the firm. The value chain of IT Additionally, the value chain of IT provides support in terms of competitive advantage as well as innovation of the G&M enterprise supporting the decision by increasing the capability of the firm to create an interactive platform with its clients in the digital world and distribution of products within the market segment that usually serves (Del Prete & Rungi, 2017). The value chain of IT provides support to the business, especially for the manager of G&M, towards the adoption of business and market strategy, which are necessary for achieving competitive advantage.
In conclusion, the G&M firm executive summary discussed creates avenues for the company, which has plans of ensuring different kinds of footwear products it produces attain the structure desired within the market segment. The adoption of an IT framework provides the company with the ability to increase its competitive advantage over rival firms as well as customer base within the market segment that it tends to explore. Utilizing the value chain of IT in a firm creates an opportunity for producing quality products and innovative as well as manage to interact with its customers efficiently.
References
Baltzan, P. & Phillips, A. (2015). Business Driven Information Systems (5th ed).
Del Prete, D., & Rungi, A. (2017). Organizing the Global Value Chain: a firm-level test. Journal
of International Economics, 109, 16-30.
Ferrell, O. C., & Fraedrich, J. (2015). Business ethics: Ethical decision making & cases. Nelson Education.
Krishnadevarajan, P. K., Balasubramanian, S., & Kannan, N. (2015). Stratification: A key tool to
drive business focus and complexity management. International Journal of
Management, 6(7), 86-93.