Project: Final Project: Designing Persuasive Marketing Stories—Part 2
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Project: Final Project: Designing Persuasive Marketing Stories—Part 2
Create an operating system that will help us stop relying on Google’s firmware. We will hire a team of engineers, testers, marketers, among other key stakeholders, to develop the ecosystem that will help us rival the competitors. We believe that success with the ecosystem will be crucial to our business remaining strategically competitive. To minimize the likelihood of failure, we will use the startup, stabilization, and growth evolution model as proposed by (Crowne, 2002). This will help us identify the chances of failure in each stage of the software. Failures in each phase will help us make revisions to our strategy before moving to the next stage.
We will also Stop relying on countries with unstable economies. Currently, we heavily rely on Japan as the main supply of our raw materials required to make semi-conductors. However, the economic feud between South Korea and Japan has been affecting our processes negatively. We believe that Tokyo’s export curbs imposed will disrupt our business in the coming days, and there is a need to take action. To that end, we will stop relying on Japan as our main supplier of raw materials by welcoming new partners for supplies. For now, we have enough inventories to sustain us till early next year, after which our production units will suffer from limited supplies. Thus, stopping relying on Japan as our main supplier will help us meet the production deadlines required by our clients in the future. We believe that this strategy will work to our advantage.
However, there are several pitfalls in new suppliers’ development. The firm understands that changing to the newly identified suppliers might be ineffective due to their limited supply of raw materials in bulk. Therefore, the firm will work to help improve their capabilities through financial support. To do so, the firm will have to evaluate supplier performance on a plant-by-plant basis (Monczka, 2000). This will help the firm rank the suppliers based on their performance (best to worst), which will help the firm identify which suppliers can improve their capabilities.
The firm will also finance the improvement in its infrastructure to house the increasing number of workers and the storage of the raw materials required to make the semi-conductors. The machinery bought will help in the in-house processing of raw materials into chips and memories. To achieve this will require a significant dedication of finances. The firm will also require to hire more laborers to operate these machines and assist in creating the chips and memories. The hiring of new workers will also require the firm to take them through training sessions. This move will benefit the firm by increasing our level of production.
However, poor work performance might lead to the company not realizing its intended changes. This might arise due to the hiring strategy not aligning with the job or the organizational culture. The firm may incorrectly hire a workforce that cannot perform the intended work. Likewise, the firm may hire employees who don’t share the common organization cores, leading to poor job performance. In case of such eventualities, the firm will have to revise its hiring strategies to hire only the qualified personnel. This will ensure that all our employees are satisfied in their job positions.
References
Crowne, M. (2002). Why software product startups fail and what to do about it. Evolution of software product development in startup companies. Caring for The Ages. 1. 338 – 343 vol.1. 10.1109/IEMC.2002.1038454.
Monczka, R. B. H., Daniel R. Krause, Thomas V. Scannell, and Robert M. (2000). Avoid the Pitfalls in Supplier Development. MIT Sloan Management Review. https://sloanreview.mit.edu/article/avoid-the-pitfalls-in-supplier-development/
Yen Nee Lee. (2019, July 23). The Japan-South Korea dispute could push up the price of your next smartphone. CNBC; CNBC. https://www.cnbc.com/2019/07/23/japan-south-korea-dispute-impact-on-semiconductor-supply-chain-prices.html