QUESTION 1: Why is advertising essential for your business and what can you do to ensure solid coverage over time?
Advertising tends to increase sales in business by capturing the attention of potential clients and persuading them to start or to continue consuming the business products or services. Consequently, this will increase total business revenue. According to Elhadj et al, the main intent of advertising is to increase the number of business sales (pg 1). It is every business goal to thrive and enjoy maximum total returns in all business transactions. In addition to increasing my business sales, advertising will aid my business in outscoring the competitors thus enjoying the maximum profit. To establish an effective advertisement that will guarantee a solid coverage over some time, I will employ the most suitable advertising method that will ensure I reach a significant number of the targeted audience. Additionally, the advisement will be distinctive and memorable hence capturing the potential client’s memory for a long period.
QUESTION 2: What methods would you utilize?
Methods used in advertising plays a crucial role in determining the effectiveness of the advertisement. I would employ the use of social media and web page advertising. In the current era, a majority of the population has access to the internet and social media platforms. According to Paquette, in the current technology influenced world, social media offers a platform for businesses to reach a high number of consumers (1). Using these methods in advertising will reach a large number of the population worldwide. Moreover, these methods are relatively cheap and effective compared to other advertising methods
Work cited
Elhadj, Nada Ben, Rim Lahmandi-Ayed, and Didier Laussel. “Advertising spillovers and market structure.” Recherches économiques de Louvain 80.3 (2014): 51-98.
Paquette, Holly. “Social media as a marketing tool: a literature review.” (2013).