Recommended Marketing, Fundraising, and Public Relations Strategy for Teach for America NPO
Executive Summary
Teach for America (TFA) is one of the non-profit organizations in the united states that aims to improve the quality and access to education in the country. Due to the various initiatives that the organization is involved in, its resources, which mostly come from donors, are overstretched. This has prompted the need for more integrated marketing, fundraising, and public relations strategy to increase the knowledge of TFA, its mission, and its activities with the aim of acquiring and retaining more donors and volunteers. Some of the recommended aspects of the strategy include integrating its current strategy with social media, developing a plan to acquire and retain donors, establishing consensus among shareholders by improving transparency on payment means of donations, and developing a conflict solution technique for all stakeholders involved.
Introduction
Teach for America is a non-profit organization that was founded to improve the quality of education of children in America. The organization develops and maintains a large group of professionals in different fields to increase the opportunities available for children to learn and broaden the range of skill development activities available for children. This is an endeavor that requires pooling together a lot of resources to facilitate. Based on the fact that Teach for America is a non-profit organization, there is a need to develop well-integrated marketing, fundraising, and public relations strategy to effectively achieve the mission. Bearing in mind that many non-profit organizations in the united states are facing a sustainability crisis, the only solution is to develop strategies that are meant to increase support (Agozzino & Fleck, 2016). It is crucial that teach for America increases the awareness of its mission, core values, programs, and ideas to increase their income (Young, 2001). This report explains why such a strategy is necessary, evaluates the expected outcomes and impacts of the strategy, and provides a recommendation and implementation process of the strategy and underpinnings.
The Necessity of the Strategy
Just in two decades, teach for America has developed a program that facilitates more than 4000 teaching professionals in over 35 regions of different socioeconomic backgrounds to improve their ability to equip learners with skills through various education initiatives (Rouschman, n.d). Founded by Wendy Kopp, the non-profit organization is based on her belief that enabling teaching professionals with non-traditional skills will go a long way in improving access and quality of education in America. Now, TFA has proven to be an organization that everyone wishes to be a part of. However, due to the many initiatives that the organization involved in, its resources are overstretched. The organization has become one of the organizations that graduate students aspire to launch their careers. According to the New York time, 2018), 12% of the graduate of the 2018 Harvard class applied for placement in the organization.
The Current Strategy
Although TFA has built a sharp brand image in America, it is still insufficient as there is still a significant deficit in the organization’s budget and the available resources for the achievement of its goals (Rouschman, n.d). The current strategy includes a clearly stated, compelling mission statement that loudly communicates the organization’s approach to the public. The organization also ensures that the process of recruitment is aggressive and well-coordinated. This is meant to ensure that a lot of professionals in the American education system are equipped with non-traditional skills intended to enable them to provide learners with knowledge. Commitment to continuous development and training is also an issue that