Reflective
- Identify and describe your Key strength in business communications and one area where you think you can improve the most. Have these changed (if at all) since you took this course?
Communication is how two or more persons exchange ideas, emotions, opinions, facts, and thoughts. On the other hand, business communication entails passing information from the sender to the receiver within a business context. Business communication is significant because it enhances the promotion of business products and services. Business communications employ different models in managing interactions within the organization. One of the commonly used models is the Customer relationship management model, which modulates interactions between business clients, customers, and sales prospects. The concept of business communications encompasses various ideas, including public relations, consumer behavior, corporate communications, advertising, event management, research and measurement, and reputation management. My strengths in business communications lie in the corporate communication part. I have learned that effection communication within a business is the most critical skill needed for business success. In today’s business world, great minds generate great ideas for business success and bring new inventions that can change lives. Effective corporate communication can attract potential clients and customers into the business. To develop an effective business communication strategy, one should consider integrating concepts such as stating the right goals. My strengths in this course lie in a clear statement of business goals to facilitate communication strategy development and enhance its effectiveness. Another approach that I learn to make strength is the ability to acquaint with my audience. Alongside the focus on setting clear goals, understanding the target audience and their needs is an essential task that requires interest alignment between the business and the audience. However, I have a few weaknesses in developing an effective corporate communication strategy, which involves creating an emotional connection with my audience. I need to do more research on how to connect with my audience emotionally in the future. I intend to use knowledge learned in business communication to develop humanity’s sense to serve audience appeal. In building an emotional connection with my audience, I will need to concentrate more on consumers, especially from the millennial generation, whose consumer behaviors are more associated with emotions.
- Why are these topics important to you and your career development? Have they affected your career (positively or negatively) to date? If so, how?
Business communications topics are essential in the development of my business career. The issues are critical in the improvement of organizational practices and keeping employees informed. As an individual, business communication topics have played a crucial role in advancing my communication skills. The topics have contributed to my more in-depth understanding of types of business communications, a concept that is essential in the development of my career. The topics have positively affected my career in several ways. First, the topics emphasize honesty as the key to effective communication management. Honesty receives alot of attention since it helps address issues once and determine the direction of a business. Business communication has improved my body language communications. In my business career, body language plays a significant role in supporting or undermining the message sent. I have learned to embrace eye contact, good posture, and facial expressions to enhance my notes’ effective conveyance and improve my communications in my professional and personal life.
- How has your understanding of the various aspects of business communications changed due to your participation in this course? Has this new understanding influenced your goals and career objectives? Explain your answer.
During my business communication course participation, I learned new concepts that I didn’t know about business communication. I have had a more in-depth understanding of business communication concepts, especially about marketing. This course has helped me understand marketing strategies, especially in the business world, driven by technology. Initially, I had a shallow experience of the various marketing strategies adopted by the business. However, after taking part in the business communication course, I have learned that new marketing models have emerged with advancements in technology and new consumer behaviors adopted. My understanding of these new concepts has influenced my goals and career objectives positively.
One of the influences that business communication topics have brought in my career path is integrating the technological aspect into my career goals and objectives. I have learned that technology plays an essential part in business communications. First, technology has influenced the modern way of living in many aspects of the workplace. Computer invention as a communication tool and the development of wireless communication channels have positively impacted the business world. Therefore, business communication is among the majorly affected fields that have felt in-depth the impact of technological advancement. Another instance of the role of technology in business communications that I have learned is corporate communication, where technology offers effective communication channels such as teleconferencing. The aspect of teleconferencing serves as a cost reduction method that used high-speed network connections to facilitate virtual meetings using audio and virtual links. I intend to incorporate teleconferencing in the future of my business career to save substantial expenses incurred as travel allowances for employees from far-flung branches during meetings. Using virtual whiteboards and cooperative data sharing methods, remote employees get a chance to engage in interactive sessions and enhance virtual workplace possibilities. In short, I now understand that technology has made communication even more effective and can be used to reduce workplace costs.