Role of perception in communication
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Role of perception in communication
Perception is the process by which individuals arrange, interpret, and retain data from their surroundings. Perception plays a significant role in communication, as it determines how different people can differently interpret the same message. Perceptual filters such as personality, psychology, and experience-based differences are key factors that affect perception in communication.
Personality perception, personality traits attitude plays a significant role in communication. The way we interpret our behavior and that of others matter a lot in communication. For example, during an interview, many interviewers expect people to come formally dressed. In case a person comes casually dressed, he or she may be denied even time to get interviewed because of the perception that casually dressed interviewees are not competitive in their job. Due to this perception, the company may lose a great person to hire, as this perception is sometimes wrong.
Psychology perception also contributes significantly to communication. The way we perceive what we hear, see, smell or even taste is significant. For example, when a person smells aroma in food even before he or she taste the food, he will have a perception that food is delicious. After tasting the food, he or she may like the food or not depending on what he or see perceive to be delicious food. This is evident that psychological perception plays a significant role in communication.
Past experience perception also plays a significant role in communication. For example, when a company is hiring new employees, prior experience is much implemented. If the company has always had male workers I a particular department, the hiring board will consider hiring male employees to fill the position in that department. This is not because females can’t do the job, but because of the past experience perception they have in that department. This example clearly shows that attitude plays a significant role in communication.