Rotimatic Product.
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Introduction
Baking of bread is a tiresome and time-consuming activity. With the introduction of an automated Rotimatic kitchen appliance, cooking has been made easy and faster operation. Rotimatic is a robotic kitchen appliance that automatically makes a roti. The machine had undergone much modification since its first invention in 2008. Its invention originated from India, and it works by machine learning to do baking. Rotimatic was first shipped out of India in 2016, and it is now available in more than seven markets. Rotimatic company has its headquarters in Singapore, and the founder is Pranoti Nagarkar, the CEO is Rishi Israni. Many investors have invested in the company such as EDBI, Robert Bosch Venture Capital, and Credence Partners.
It just requires someone to put all the requirements, such as the ingredients and customize the thickness, oil content, roast level, and flour type. It makes a fully cooked, perfectly round roti, fresh, and soft ones. The machine can make Rotis continuously without stop until the ingredients run out. When the ingredients run low, the machine notifies you to top up, and top-up ingredients can produce 12 to 14 rotis. Rotimatic weighs about 20 kgs and it is 40cm by 40cm by 32cm.
The machine make the rotis automatically by measuring, dispensing, and mixing the ingredients. It adjusts the flour and water proportions to make a perfect dough ball. The dough ball is then pressed into flat roti and roast it until it is puffed deliciously. The cleaning can be done in two ways. The first method of cleaning is done after every use where the parts which have come in contact with wet dough is cleaned through the access from a side door. The second cleaning can be done weekly to dispense the oil and flour left. The Rotimatic power consumption is similar to the one consumed by a large microwave, which is 1.6k W to 1.8K W and for USA model, it consumes 110V.
Need to Satisfy
In the favorite menu of many people, baked confectionaries and bread-based bites will always be there. Most of the bread-based food is made of white bread, sandwich bread, or white flour. These categories have low fiber content with many preservatives, and it has the white endosperm, which is compost of starch. Thus, their nutritional value is low. Packaged pitas and tortillas are full of texture modifiers and preservatives, therefore poor nutritional value. Instead of these unhealthy and poor nutritional baking, home-made rotis with high nutritional value and free of preservatives could be made within a short time using Rotimatic from whole-wheat. Baking rich in whole wheat has more fiber and rich in iron, potassium, protein, calcium, and magnesium. Someone remains long before feeling hungry with whole wheat-based bread because of low starch content. Home-made and nutritional food with no labor and hassle has been made successfully by a kitchen robot machine, Rotimatic.
Making of rotis demands labor and it is a complex process. The process of making them starts with measuring ingredients in correct proportions, including oil, water, and flour. Then mix them until it produces dough with ideal consistency. The ready dough is then cut into smaller round sections, which are later rolled to produce flattened discs before roasting them carefully to ensure it is well cooked on both sides and inside. This process is so tiresome and time consuming, among other challenges involved in the process. With the invention of a kitchen robot by Pranoti Nagarkar has made the process to be simple and less time-consuming process with minimal labor demand.
Rotimatic is an essential product to be bought, especially during this time of COVID-19, where people work at home to avoid contracting the virus. Rotimatic helps people to bake at home, avoiding buying food from restaurants. Buying bread from a restaurant or supermarket forces someone to go out of his/her home and this possesses the risk of getting exposed to the disease. Having this machine in the home enables you to bake more than 50 rotis within one hour. It enables someone to use ingredients and proportions he/she requires, unlike the one bought from a bakery. Also, it enables the owner to eat fresh rotis instead of the ones bought, which may have been preserved for some time.
In our society, women are associated with cooking and for instance, Pranoti Nagarkar, the founder of Rotimatic explains how her mother use to be laboring away in the kitchen in making fresh rotis and bring them out of the pan to the table. This scenario is similar to the one for most people in the globe who spend most time cooking phulkas, chapatis, or rotis. They compromise the time they could have spent with the entire family in the dinner table. The time and attention in the effort of preparing soft and fresh rotis can be naught if correct proportions of ingredients are not made. To avoid all this mess and have more time with the family in a dinner table, Rotimatic machine is required at home. The machine ensures fresh and soft rotis with the efforts of minimal labor and within a few minutes.
Potential customers
There has been a wider spread of the Rotimatic technology acceptance around the globe, with the United States making the biggest markets. Over 70 million units brands of Rotomatic have hit the market, and some of the customers have made the machine part of their lifestyle. From inception, the machine is for homemade nutrition and goodness. The product is suitable for all types of baking, ranging from hotels, households, and people who offer catering services. With the headquarters of Rotimatic found in Singapore, the market of Roimatic has spread all over the world.
Rotimatic is now available in many markets such as in Europe, Australia, United Kingdom, United States, Singapore, and the Gulf countries. For instance, by the beginning of 2019, the company had sold more than40,000 units making more than $40 Million in revenue. Rotimatic had made $30 million sales for 2018- 2019, making a total of $48.5 million.
South Asians are accustomed to using various kitchen appliance in cooking their most stable food, which is rice and Rotis. Before Rotimatic invention, rotis were made by hand and this process of mixing flour-water-oil to form a dough, which is made into flatbread, is a hard task no matter it seems to be simple. For people who are not experts in the traditional art of making rotis, the method is complex and the end quality is poor. Thus, these people opt for ready-made rotis from restaurants and other outlets. Rotimatic robot machine is an automated roti maker is a game-changer for domestic use in the old complex method of preparing the roti recipe. Thus South Asian households are the potential customers for the Rotimatic product.
Competition
The main competitors of Rotimatic are Zapati, JDC Technology, and Labofree. Labofree is the biggest competitor of Rotimatic products as it produces electrical and electronics kitchen appliances, including roti making machine. The company was founded in 1987, and it has it’s headquartered in Haryana. Zapati as the second competitor of Rotimatic with its headquarters in Udaipur, Rajasthan. The revenue generated by Labofree is $15.9 M less than that generated by Rotimatic. Zapati was founded in 2015 and it makes kitchen appliances such as roti making machine. Zapati is able to generate about 5% of the revenue generated by Rotimatic. JDC Technology as the third competitor of Rotimatic makes less than $1 M when Rotimatic generates around $20 M revenue. The company was founded in 2016 with its headquarter in Ahmedadad, Gujarat. Among the companies who sale roti make machine, Rotimatic product is the most competitive as it makes much more sales compared to the others. Also, the revenue generated per year is higher.
The software of Rotimatic machine is upgraded by connecting to the home Wi-Fi where Rotimatic automatically upgrades itself to the latest software updates. I t also enables remote troubleshooting capabilities, and all these make Rotimatic get smarter with time and enables the consumers of the product to enjoy new features such as new recipes without spending more money to purchase the latest version. Thus, Rotimatic product is much competitive when compared to other roti making machine.
Establishment of the company
Rotimatic is a company and its main product is Rotimatic, which is a machine used in the baking of rotis. The company was founded by a mechanical engineer, Pranoti, who is the CEO of the company currently. The company is now at a global market as its sales its products through e-commerce worldwide. It does not have specific stores but delivers their products based on customers’ orders. It is a global reach company which its deliveries can reach any part of the world.
Costs of Rotimatic
U$ 999 is the retail price of Rotimatic with one-year warranty excluding the local tax and other logistics while a Rotimatic is U$ 1198 when it has a two years warranty without local tax. Rotimatic is currently sold via e-commerce. Customers who want to find information about purchases can go to the company website. When orders are made, customers are guaranteed with 30 days money back if they have not received their order. The return shipping fee for Rotimatic is U$79 and this fee is deducted from the refund amount. The refurbished machine is sold at $799 on the company website, including shipping charges.
Rotimatic is worth the price because of its usefulness. It enables people to cook rotis within a short time, and it is a one-time investment that enables you to bake healthy and fresh rotis. To remain healthy, you have to be the one cooking your meal to ensure the ingredients used are the right ones and having Rotimatic machine enables you to achieve this. Rotis made from hand increases the chances of the food getting contaminated from unclean hands or unclean utensils.
Conclusion
As we get engaged in many tasks, people are looking for ways to minimize time spend in doing tasks. Time used in cooking is can be economized by using various appliances such as Rotimatic. For professionals and those who have a lot to do with their time, develop interests in acquiring Rotimatic. The world’s first flatbread-making machine is Rotimatic. Rotis makes stable food for more than one billion people in the globe with its origin in India. The food is whole-grain, whole-wheat with low-calorie flatbread, and they are traditionally made at home and consumed within a short time while they are still hot and puffy.
The solution brought by the designing of Rotimatic machine is a mirror of human judgment in baking perfectly round rotis with a touch of a button. It requires someone to turn the machine on, fill the ingredients required, choose the proportions, and in a few minutes, you have fresh rotis. People may see the price of purchasing one Rotimatic is high, but having one is cheaper than buying rotis for a family in a year and may cause health problems that are associated with preservatives used to remain in shelves for a long time.