SEO Freelancer VS SEO Agencies: Which Do You Need?
What does it take for your business to have a successful presence online?
The answer is simple!
Your business has to be SEO (Search Engine Optimized). In the absence of a good SEO website, your business’s existence might not be visible. It might not stand a chance compared to similar professions offering the same dealership.
Online marketing enables good traffic flow from potential visitors and buyers. Due to various factors, most companies don’t have permanent SEO staff, hence, opt to outsource these services. Such companies can, therefore, choose these SEO services from either SEO freelancer or SEO Agency.
In case you are not sure whether to choose between SEO Freelancer or SEO Agency, this article will shed some light on the pros and cons of hiring an SEO freelancer and agency. This article will make it easy for you to decide.
SEO Freelancer:
Advantages of hiring an SEO Freelancer
- Cost-Effective – You can hire a freelancer if you only need a specific work done. A good example is when you need to optimize your page so that it loads fast. It will be cheaper to hire a freelancer since it is a one-time job that does not require colossal agency packages.
- Quality Work with Little Supervision – You don’t need to be responsible for supervising the freelancers. They have to show themselves off by the quality of work they do.
SEO freelancers are familiar with the nature of their work, and excellent in their field since they have worked for many years. This experience makes it easier for them to come out with positive results.
Since they are their representative, it makes them want to work harder for their advantage. The commitment is an advantage for both the freelancer and your business. You get to have quality work delivered on time.
- A lot of Options to Choose from – In case your business is a start-up, you don’t need to interview to check the credibility of who to hire for your SEO project. You only need to post freelancing jobs globally, and you are going to have plenty to choose from be spoilt for choice.
Disadvantages
- They may Disappear – This is the main disadvantage since an SEO Freelancer may disappear before completing the project. You may fall into a freelancer who is hard to communicate with and don’t care about answering your questions.
On the other hand, they may give you the necessary responses even before giving them the project, only to disappear and never to hear from them again. To avoid this, check on the freelancer’s work history. Then choose from those with the best resume and perfect skills
- No Long-term Support and Maintenance – Every development project needs regular maintenance. Freelancers may back-off once they have delivered their part. You may, therefore, be required to maintain the site by yourself or to look for other alternatives.
SEO experts should come up with an ideal plan which aims at helping your business rank top in the search engine pages. If this does not happen, small organizations may become frustrated by not getting instant results. As a result, they may pull out of the program and not give it the proof of time it requires to be sufficiently impactful.
- Lack of Experience – Most of the time, freelance digital marketing specialists are in the initial stages of their SEO carrier. They may know what is required of them to improve on a site’s performance, but, are not as experienced as other SEO experts who have been working in the SEO industry for long.
- Insufficiency – More often, SEO freelancers don’t have their content writers. They, therefore, resolve in outsourcing content creators from other freelancers. As such, you are never sure of who gets to write the content, which may affect the quality of your website.
SEO Agencies
Advantages:
- Reliability – This is a quality that every worker should have. A good number of people who work with agencies have more than one skill. The agencies provide you with all the products you require for your website.
You only need to share the expectations regarding the nature of your project and get to observe how they transform their skills to match your desired expectations.
- Effectiveness – By choosing an agency, it means you are working with a couple of individuals and not only one person. These people form a team of workers whose main objective is to help you with your SEO project. With the various skills they have, their goal is to deliver high quality and polished work for your project. In case of any doubts, you can ask for a skill test before hiring.
- Long-term support – SEO Agencies are committed to their work. Reason being that their primary objective (just like any other professional agency) is to have a long-term relationship with their clients. For example, after they create a running website, you must protect it from hackers, viruses, and malware.
It is the SEO Agencies who will do this work. The SEO Agencies will mandate their team of experts with the duty of ensuring that your website has the current protection and is free from any security threat.
- Returns-on-Investment – A Well-equipped Digital Marketing agent can take on loads of projects at a particular time as compared to a digital marketing freelancer. They can, therefore, perform to the best of their ability and ensure that you get the most deserved traffic on your website, high sites and leads
You become More Knowledgeable – SEO specialists have expertise in digital marketing. They can share with you the knowledge of how SEO works. They can help you translate how data affects SEO. They can read the unique formula, relationships, and the different data used by the online community and search engines. They can guide you in identifying the ideal keywords which are practical to use during your search engine analysis.
Disadvantages
- Compared to SEO freelancers, digital agencies are quiet pricy due to their professionalism. However, by doing thorough research, you can get an agency whose rates are as affordable as those of freelancers.
Factors that may affect your choice
- When the budget is not an issue, and all you need is Return on Investments (ROI), then hiring an SEO agency would be ideal.
- Always opt for an SEO partner who has some experience. Always research and identify the best one. It can either be an SEO freelancer or an agency. Go for a committed partner who will turn your online business into a success
Conclusion
SEO is a crucial aspect of your digital marketing services. It is an essential strategy that you should never overlook.
The reason?
Is because it generates a sizeable amount of traffic and revenue that is incomparable to any other type of digital activity. It is the pillar of other digital marketing channels. It ensures website optimization for leads and results to happy clients.
If at the moment you are not investing in SEO, you should put it into consideration. If your area of specialization is very competitive, then you should not overlook it.