SMARTPHONE LAUNCH
Question 1.
Yeah, I have a cellphone. I bought at Microsoft Lumia 540 running on windows eight updated initially to Windows 10, which I have acquired after collaborating with Microsoft, which allows me secure sync for all my computers. This was cheaper than any of the other products available in the very same group and also had great battery life.
Question 2.
The launch of a cheaper iPhone to target a specific segment of customers depends on the approach of Apple, that sector it needs to capture is recognized because of its product, price, creativity and maintains a position of leadership amongst opponents on the very same criteria. If Apple sees that portion of the segment of customers, particularly in developing countries and advanced economies such as India, Brazil can not buy Apple iPhone based on cost and intends to access that sector which would lead to Apple’s result as well as fulfil its dream. Indeed it can (Zhu, 2019). Yet if Apple wants to concentrate more on consistency and also wishes to be one of the segments, that comes at the expense, it will proceed to do it anyway. After all, was said and finished, this is on their way to commercial strategy and plans that will determine if this concept of creating lower-cost iPhone for just a specific client segment creates value to its result and plans for the future.
Question 3.
Apple company will keep expanding by creating breakthrough goods that build new industries like iPod, tablet and phone? Response Indeed, all the cases mentioned here, iPod, android and windows, are the best examples of creativity and Innovation. All devices have also been developed with the customer’s needs and want in view, with excellent quality, usability and simplicity of use Innovation work on (easy, functionality and quality) in which even an uneducated individual can do something with any given apple computer, and the apple meets that need with its revolutionary devices.
Question 4.
Samsung is Apple’s secret rival and has had a variety of intellectual property rights and copyright cases (Davies, 2019). However, Samsun’s ability to research, invent and deliver almost the same features as an Apple product, catering to customers at affordable prices has helped Samsung conquer the smartphone market in a significant way. The international marketing strategy includes highly aggressive pricing strategies appealing to different customer people in various locations around the world Phablet strategy has already enabled them to expand into a whole new range of smartphones.
References
Davies, K., Hayward, A., Chapman, J., Roberts, R., Edmonds, P., & Williams, H. (2019). Developing an acute oncology support smartphone app for Wales. Future healthcare journal, 6(Suppl 1), 106.
Zhu, Y., Ruffing, N., Gurary, J., Guan, Y., & Bettati, R. (2019). Towards Smartphone Operating System Identification. IEEE Transactions on Dependable and Secure Computing.