SpongeBob Strategy
Introduction
SpongeBob was created by Stephen Hillenburg and has been in existence for more than 20years.SpongeBob SquarePants was Stephens’s most creative, and it made him very successful. SpongeBob has been used by many companies to increase their customers (Holz,2017). Many companies that want to improve the sales of their products may enter into partnerships with entertainment characters like SpongeBob, which have a lot of fans to ensure sales rise.
The entertaining characters are appealing to the children and youth. Companies like Colgate toothpaste can be placed together with a sponge bob. This will make the children want to be bought something that is associated with SpongeBob. The Colgate customers may also, in return, get inquisitive of this character and end up watching the show; this ensures both companies profit. This is the right way to increase the fan base or customers for any company (Blakeman,2018).
People may get interested in watching SpongeBob by just seeing it associated with individual products that they prefer. Using characters from the entertainment industry can increase sales rapidly. Moreso, if a company produces products whose market is for children. Children may want to taste such a product because it is associated with their favorite show SpongeBob.
Cartoon characters like Sponge bob create an emotional connection with the children and viewers. Entertaining characters may be engaged to increase sales. Products endorsed by famous cartoon characters are engaging to children as they get to have a variety of movies, video games, consumer goods (Holz,2017). This product makes the fan base of Sponge bob to increase as they can attract different viewers due to the variety of products that SpongeBob has endorsed.
Cartoon characters like SpongeBob are used by companies to market their products through psychological principles that are aimed at persuading children of their need for a specific product. This psychology principle makes the children convince their parents to purchase it for them (Aruan et al.,2019). By doing this, the companies sell themselves to the children from a tender age hence initialize the socialization process.
May advertising companies use send messages to children about these cartoon characters from an early age. This, in turn, makes children familiar with certain characters who they want to associate with. SpongeBob, for example, is a cartoon character with a lot of viewers, mostly children who are addicted to watching the show. Through the advertising, children can recognize and recall this character and end up increasing sales when this child request parents to buy for them the product associated with this cartoon character (Blakeman,2018).
When the entertaining characters endorse products to their viewers, it makes them feel comfortable and wants to associate with the recommended product. Many companies’ products begin selling more after being approved by cartoon characters. A recent study proved that children between the age of 7-10 have high recall and recognition for cartoon characters. When the children are familiar with the character, they would want to be part of this character’s product (Holz,2017). They want to conform to the products being advertised by SpongeBob, for example.
The success of SpongeBob has increased their scope, and now they engage in the entertainment arena where they display educational content to children. They have come up with video games that are intertwined with educational content. The children now get to learn new things as they play video games and get challenged as they play. This was an excellent move for SpongeBob as they have now found the best way to ensure their content is helpful to children and parents.
Conclusion
Sponge Bob has many benefits to the viewers, mostly children, as the content is educative to them. Adults can get to learn new marketing strategies from the cartoon show scenes. For example, Mr. Krabs has many competitive strategies that he uses for him to be successful and more appealing to his customers. The move into education content has increased the fan base as parents now have no issue with children playing games or watching as it is sure that they will learn something out of watching.
References
Aruan, A. M., Jaya, H. P., Setiawan, A., & Hanslim, F. (2019). Special Events Fashion Show
Collaboration in Socializing Spongebobgold to Support Brand Awareness. Ultimacomm:
Journal Ilmu Komunikasi, 11(2), 144-157.
Blakeman, R. (2018). Integrated marketing communication: creative strategy from idea to
implementation. Rowman & Littlefield.
Holz, J. (2017). Kids’ TV Grows Up: The Path from Howdy Doody to SpongeBob. McFarland.