Strategy Development
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Coming with the right strategy contributes to several things. For instance, in this case of Facebook and LinkedIn, there is a need to come up with a long term solution. As the CEO of the company, I do not believe that a large corporation like Facebook should merge with the company. I think that Facebook can come up with a strategy where they will develop an online application that will support job searching to the people. As the CEO, I have looked at the reviews that our company receives and I believe through correcting a few things, and we will make it someday in future. I have gone through the merger agreement, and I believe that the company will be helping LinkedIn a lot as they are not that popular among the people. Our company Facebook has managed to receive over three billion users across the world (Macarthy, 2018). It means that the company is popular enough and what it lacks is a better strategy that will be used to come up with the right analytics, which will be used to gather data among people. The tool will also be beneficial in coming up with the kind of place that has job vacancies hence being able to post to the Facebook page. One thing that has made LinkedIn ahead of us is the fact that they have significant data business analytics analyses and gather data from different sources across the world. The other thing that helped the company is the fact that they have all the user information and also some of their comments on various issues. Once this data is analyzed, it will be easier for the company to determine the kind of people that have no job opportunities hence suggesting some to them.
The first thing as the company CEO is to ensure that everyone involves various employees in this case. The employees and other key stakeholders will be required to come up with new ideas that will be used to develop new ideas that will us come up with a big data analytics that will be used for the company. The company require to ensure that all opinions are integrated to ensure that the company is coming up with a better and function analytics that will be beneficial to the organization. In this case, I will try and research around on better methods that will be used to come up with better analytics. In this case, I will research more on better analytics that will be helpful to the organization. The organization needs better ideas as the other approaches have not been that effective to the organization. I will, therefore, ensure that I will conduct better and detailed research on LinkedIn and how they came up with their company strategy. I will try to look at what things have made the company becomes successful in this. The first thing is to look at how they correct their data and integrate the information to make it a success.
One of the things that need to be done in this case is coming with an application that will help analyze this kind of data. It is not easy for the company to collect every data that is onli9ne. Concerning the fact that Facebook has got over 3 billion users. It is will, therefore, make it difficult for the company to analyze all this information. In this case, I have decided that the company needs to come up with various analytical features. The analytical features will be integrated into the company. The first thing is to come up with big data analytics that will help analyze all the data. The big data will be in line with the company goals and objectives. Another thing is to ensure the big data can be integrated into the company website to ensure that all activities are conducted with ease. Here, I will ensure that big data analytics do not look for key information, such as personal information or users. The key thing with this big data is to ensure that they capture the user information. It will be easy to capture data for those users who have joined Facebook and have not added any working status on the website. We also have those people that post on the social media platform trying to look for work. On etching that has helped LinkedIn is the fact that the users are not many and this helped analyze the customer data with ease. They have integrated big data in their systems which makes it easier to analyses different information for the user. Big data will also focus on those customers that always comment income of the post by Facebooks negatively
The company will be required to hire a team of employees who will work at all times, ensuring that the job post posted on the website are well marketed to reach a wider audience. One of the key concerns as to why most of the job vacancies posted online do not reach a broad audience. It ether fore makes it difficult for most of the employees to view some of these posts. The company ends up not decline any employee to work for them. The other thing that will be considered in this case is coming with a way of promoting some of these jobs posted online. The jobs owners will be required to pay something that will be used to promote some of these job applications. The company will ensure that where a job is posted online, it is first reviewed by the company to see the target audience. The other thing is to ensure that the job vacancy posted online has got all the requirements. A job that does not have the criteria, then it will not be promoted (Treadaway & Smith, 2012). The job vacancy will be then advertised to a particular group of people. The big analytics will come in at this point. Big data analytics will be required to analyze and come up with data of the members from the locality that the targets of the job. After this, the job will be posted and promoted in the sense that many people will be required to view the post. The other things are that applications will be sent directly to the job owner. Big data will also ensure that any members that have not fulfilled all the requirements will not be allowed to apply for the work. Form this, and it will feel more comfortable for the employers to determine the kind of job applicants that are seriously looking for the job. This strategy will best work to ensure that there is transparency, and many people will get to review the job vacancy. The other thing is that the company will work towards ensuring that those people with who comment negatively will, sent the correct information about these job applications. The other key thing is providing the data that is sent to members contains the rights information.
Implementation
The first thing in order to implement the strategy is setting aside $1000000 that will be sued form training the members. The company will hire new members in the organization who will monitor the progress of big data analytics. In shorts the company will set a different communication center that oversees all this activities.
The second this is ensuring that the company gets the best IT technicians who will developed big data analytics that will serve this purpose. It will cost over $3000000 to develop maintain this application. The application will require the users to sign in ad look for new job adverts. Finally is to set aside $1000000 that will be sued for promoting the application. It will basically be used for marketing the application and educating the people on how the application works. It will be promoted in various media houses such as televisions and radios. It is essential to ensure that people understand how it works before getting to use it. The company will also come up with tutorials on how they people can use its services (Brito & Zanette, 2015).
References
Macarthy, A. (2018). 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!. CreateSpace Independent Publishing Platform.
Brito, E. P. Z., & Zanette, M. C. (2015). Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value. Business Expert Press.
Treadaway, C., & Smith, M. (2012). Facebook marketing: An hour a day. John Wiley & Sons.